😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.
The Best One Yet4 Des 2024

😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

Jaguar finally unveiled its epicly rebranded car… but was the publicity worth the price?

The number of male nurses in America has tripled… and they’re coming from the manliest jobs.

Influencer Ryan Serhant just launched a real estate app… he’s pivoted from reality TV to tech founder.

Plus, we got the data on Christmas tree prices… and they’re dropping 2% every single day.


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Polaroid: Invented (sort of) by a 3-year-old 📸


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


GET ON THE POD:

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Episodes drop weekly. It’s The Best Idea Yet.



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Episoder(1638)

👜 “Gucci for the Weekend” — Four Seasons handbag Hotel. Walmart’s Bonobos breakup. Marriage money moment.

👜 “Gucci for the Weekend” — Four Seasons handbag Hotel. Walmart’s Bonobos breakup. Marriage money moment.

The Four Seasons’ new perk: Guests can borrow a luxury handbag for a night out, because everything deserves a test drive. Walmart just sold its Bonobos khakis brand for a huge loss, but not because of...

17 Apr 202320min

🏋️ “A slimdown in a syringe” — Weight Watchers’ Ozempic win. Rihanna’s perfume power. Tax Day’s big battle.

🏋️ “A slimdown in a syringe” — Weight Watchers’ Ozempic win. Rihanna’s perfume power. Tax Day’s big battle.

The latest fad diet isn’t a diet, it’s a shot — Ozempic is being called a miracle weight loss drug, and it’s disrupting Weight Watchers. LVMH is proud of their pricey perfume, and they are selling mor...

14 Apr 202322min

🦈 “The infant anthem” — Baby Shark’s podcast strategy. Twitter’s X Company. Restaurant-flation.

🦈 “The infant anthem” — Baby Shark’s podcast strategy. Twitter’s X Company. Restaurant-flation.

Baby Shark is the most-watched YouTube video of all time, but now it’s charging money for podcasts — because there’s big $$$ in digital babysitting. Twitter (the company) is no more… It’s now owned by...

13 Apr 202319min

⚽ “Ryan Reynolds FC” – Wrexham’s soccer contentification. Tesla’s MegaBatteries. National Parks’ small fees.

⚽ “Ryan Reynolds FC” – Wrexham’s soccer contentification. Tesla’s MegaBatteries. National Parks’ small fees.

Actor Ryan Reynolds acquired a Welsh soccer club that’s now winning — The story’s worthy of a documentary (oh wait, there already is one). Tesla’s craziest product yet isn’t cars, cybertrucks, or robo...

12 Apr 202320min

🍄 “The Irish plumber from Brooklyn” — Super Mario’s movie record. Tupperware’s expiration date. Millennials’ home-buying milestone.

🍄 “The Irish plumber from Brooklyn” — Super Mario’s movie record. Tupperware’s expiration date. Millennials’ home-buying milestone.

Nintendo stock is up 6% since “Super Mario Bros” premiered in theaters, because marginal creativity is the most profitable kind. We just hit a major Millennial Milestone: More Millennials own homes th...

11 Apr 202320min

🧢 “Merch Monday” — Aesop’s profit shampoo. Levi’s denim drama. The Pope’s fancy AI.

🧢 “Merch Monday” — Aesop’s profit shampoo. Levi’s denim drama. The Pope’s fancy AI.

L’Oreal acquired Aesop, the Australian soap and shampoo company, for $2.5B because they sell the most profitable physical thing we’ve ever seen. Levi’s stock dropped 15% in one day last week because w...

10 Apr 202319min

🌯 “Burrito Brawl” — Chipotle sues Sweetgreen. Twitter’s algorithm opening. The Anytime-Anywhere Economy.

🌯 “Burrito Brawl” — Chipotle sues Sweetgreen. Twitter’s algorithm opening. The Anytime-Anywhere Economy.

Chipotle just sued Sweetgreen for burrito bowl IP infringement, but we think Sweetgreen could turn lawsuits into lemonade. For the first time, a major social media algorithm has been released and open...

6 Apr 202321min

🎹 “Beethoven on shuffle” — Apple’s classical music app. Women’s college basketball record. Jamie Dimon’s legendary letter.

🎹 “Beethoven on shuffle” — Apple’s classical music app. Women’s college basketball record. Jamie Dimon’s legendary letter.

Apple’s newest product is shockingly basic: A music streaming app just for classical music… but it could turn customers into fans. The real winner of March Madness was the NCAA women — They smashed vi...

5 Apr 202321min

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