😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.
The Best One Yet4 Des 2024

😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Surge. Bravo’s real estate app.

Jaguar finally unveiled its epicly rebranded car… but was the publicity worth the price?

The number of male nurses in America has tripled… and they’re coming from the manliest jobs.

Influencer Ryan Serhant just launched a real estate app… he’s pivoted from reality TV to tech founder.

Plus, we got the data on Christmas tree prices… and they’re dropping 2% every single day.


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Polaroid: Invented (sort of) by a 3-year-old 📸


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


GET ON THE POD:

Submit a shoutout or fact: https://tboypod.com/shoutouts


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Episodes drop weekly. It’s The Best Idea Yet.



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Episoder(1637)

🎿 “City Skiers vs. Mountain Maniacs” — Vail Resorts’ favorite child. Apple’s Chief Evil Officer. SBF’s criminal charges.

🎿 “City Skiers vs. Mountain Maniacs” — Vail Resorts’ favorite child. Apple’s Chief Evil Officer. SBF’s criminal charges.

More Americans skied last year than ever before — and Vail Resorts’ just told us its favorite kind of skier. Apple’s AirTag is supposed to track products… but they’re being used to stalk people too. W...

14 Des 202220min

👙 “White Lotus season” — HBO’s Sunday stretch. Wetzel’s Pretzel’s year. Kia’s logo confusion.

👙 “White Lotus season” — HBO’s Sunday stretch. Wetzel’s Pretzel’s year. Kia’s logo confusion.

The final episode of The White Lotus just happened, and it perfectly demonstrates HBO’s drip strategy. The top-selling food category this year? Snacks. But the top-performing food within that food cat...

13 Des 202222min

🍪 “Utah’s Cookie King” — Crumbl’s cookie recipe. Lululemon’s fanny packs. Microsoft’s bigness lawsuit.

🍪 “Utah’s Cookie King” — Crumbl’s cookie recipe. Lululemon’s fanny packs. Microsoft’s bigness lawsuit.

Utah is America’s biggest sweettooth, which is one reason it’s home to Crumbl — the fastest-growing restaurant chain in the country. Lululemon trails only Nike in apparel, because investors want to pl...

12 Des 202221min

🦢 “Ugliest product ever” — Dyson’s cancellation headset. Campbell’s Madden strategy. Amazon’s TikTok zucking.

🦢 “Ugliest product ever” — Dyson’s cancellation headset. Campbell’s Madden strategy. Amazon’s TikTok zucking.

Amazon’s newest product is a TikTok-style video shopping feed, but it’s not to compete with TikTok - it’s to compete with itself. Campbell Soup stock is up 30% this year thanks to Chunky Soup’s Madden...

9 Des 202221min

🏴‍☠️ “That’s huuuuge shrinkage” — Walmart’s $2.5B theft. Fanatics’ Yankees strategy. AutoZone’s grandma car.

🏴‍☠️ “That’s huuuuge shrinkage” — Walmart’s $2.5B theft. Fanatics’ Yankees strategy. AutoZone’s grandma car.

We just calculated that Walmart lost $2.5B this year from shoplifting. The sports apparel brand Fanatics just hit a $31B valuation because it’s borrowing the business model of the New York Yankees. An...

8 Des 202220min

🤖 “A robot wrote today’s episode” — OpenAI’s chatbot brain. Hot Pockets’ smeals. Slack’s rich vs. king.

🤖 “A robot wrote today’s episode” — OpenAI’s chatbot brain. Hot Pockets’ smeals. Slack’s rich vs. king.

ChatGPT is a new artificial intelligence chatbot that you can ask any question and it will give a human answer… so we asked it to write today’s TBOY episode. The hottest-growing food right now is “sme...

7 Des 202221min

🍸 “Cocktail of the Year” — Espresso Martini’s gateway drink. College Football’s playoff penalty. Owen Corning’s coziest stock.

🍸 “Cocktail of the Year” — Espresso Martini’s gateway drink. College Football’s playoff penalty. Owen Corning’s coziest stock.

Orders for the Espresso Martini quadrupled in 2022, because it’s the ultimate gateway drink for the cocktail curious. College Football’s tripling the size of the playoffs, but it’s facing an ancient g...

6 Des 202221min

⌚ “Rolex or Folex?” — Rolex’s used Rolexes. The B-21 Bomber’s anti-war plane. Netflix’s preview club.

⌚ “Rolex or Folex?” — Rolex’s used Rolexes. The B-21 Bomber’s anti-war plane. Netflix’s preview club.

Rolex is launching its own certified pre-owned Rolex business because the trend is your friend. Northrop Grumman just unveiled the most expensive bomber plane in history, but it may end up being the c...

5 Des 202220min

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