#7 - Stop obsessing over technical problems and start gap selling (Keenan, Author of Gap Selling)

#7 - Stop obsessing over technical problems and start gap selling (Keenan, Author of Gap Selling)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Align on the problem and impact first, then start brainstorming root causes and solutions Build a problem identification chart with the problems, impacts, root causes of your ICP Talk to customers, become an expert. Why did they buy? What problems did you have? You need customers to agree to the problem they have and be willing to solve it with you. Keenan’s Path to President’s Club Author of Gap Selling CEO @ A Sales Guy Consulting RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

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Episoder(610)

#414 - The Sales Leader SKO Survival Guide | JD Miller

#414 - The Sales Leader SKO Survival Guide | JD Miller

FOUR ACTIONABLE TAKEAWAYS: Name Badge Optimization: Design name badges with legible names and role-based color coding. Bonus: add a fun fact to encourage interaction and make glancing at the badge f...

16 Jan 202536min

#413 - How to Reframe Objections as Strengths | David Rosenstein

#413 - How to Reframe Objections as Strengths | David Rosenstein

ACTIONABLE TAKEAWAYS: Get Permission to Reframe: Before turning a perceived weakness into a strength, ask for permission to tell the story. This keeps the approach authentic and avoids sounding overl...

14 Jan 202536min

#412 - How To Actually Challenge Customers | John Barrows | 30MPC Hall of Fame

#412 - How To Actually Challenge Customers | John Barrows | 30MPC Hall of Fame

Join John's Newsletter FOUR ACTIONABLE TAKEAWAYS Executive time crunch: If an exec only has five minutes instead of 30, ask, "What’s the one thing you need to hear to earn another meeting with your...

13 Jan 202535min

#411 - The No-Exception Rule That Every Sales Leader Needs to Adopt ASAP | Eleanor Dorfman

#411 - The No-Exception Rule That Every Sales Leader Needs to Adopt ASAP | Eleanor Dorfman

ACTIONABLE TAKEAWAYS: SPFs for Short-Term Change: Use SPFs to drive short-term behavior changes. Long-term shifts should align with consistent metrics in your "iron square" framework. Strict Holdo...

9 Jan 202538min

#410 - The Problem Proposition (Tone + Real Call Reviews) | Cold Calls to President's Club Course Preview Part 2

#410 - The Problem Proposition (Tone + Real Call Reviews) | Cold Calls to President's Club Course Preview Part 2

The cold calling course is here! (20% off with 20-OFF-YR1 before 01/10): https://clubpass.30mpc.com/cold-calls-to-presidents-club Actionable Takeaways The biggest mistake in The Problem Propositio...

8 Jan 202513min

#409 - The Problem Proposition (Methodology) | Cold Calls to President's Club Course Preview Part 1

#409 - The Problem Proposition (Methodology) | Cold Calls to President's Club Course Preview Part 1

The cold calling course is here! (20% off with 20-OFF-YR1 before 01/10): https://clubpass.30mpc.com/cold-calls-to-presidents-club Actionable Takeaways No Value Propositions. Buzzwords make you soun...

8 Jan 202517min

#408 - Why Most Salespeople Fail at Discovery Calls (And How To Fix It) | Mark Nietzel

#408 - Why Most Salespeople Fail at Discovery Calls (And How To Fix It) | Mark Nietzel

ACTIONABLE TAKEAWAYS: Set Multiple Agendas: Before showing a high-level demo, re-establish the agenda. Explain what you'll show, present it, then recap by tying it back to the meeting's outcome. D...

7 Jan 202536min

Product Roadmap: Q1 2025 (Club Pass, New Club Member, Pipe Gen Teardowns)

Product Roadmap: Q1 2025 (Club Pass, New Club Member, Pipe Gen Teardowns)

RESOURCES DISCUSSED: Club Pass (Course & Community) Johnny Larson (New Club Member) Johnny's Past Episodes: Episode 1 Episode 2 Episode 3 Q1 Tactic Teardowns (Sales Nav, Pitch Script)

6 Jan 202513min

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