#7 - Stop obsessing over technical problems and start gap selling (Keenan, Author of Gap Selling)

#7 - Stop obsessing over technical problems and start gap selling (Keenan, Author of Gap Selling)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Align on the problem and impact first, then start brainstorming root causes and solutions Build a problem identification chart with the problems, impacts, root causes of your ICP Talk to customers, become an expert. Why did they buy? What problems did you have? You need customers to agree to the problem they have and be willing to solve it with you. Keenan’s Path to President’s Club Author of Gap Selling CEO @ A Sales Guy Consulting RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Episoder(593)

#280 - Why Your SDR Team Should Be Pipe Gen Forecasting (Maya Connet, Clari)

#280 - Why Your SDR Team Should Be Pipe Gen Forecasting (Maya Connet, Clari)

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Booked meetings over the last 2 quarters times conversion rate = early quarter forecast for SDRs. There's a top-down financial plan and a bottoms-up forecast. Us...

4 Apr 202432min

#279 - Building Your Own Technical Depth in Sales Demos (Mike Tran, Grammarly)

#279 - Building Your Own Technical Depth in Sales Demos (Mike Tran, Grammarly)

FOUR ACTIONABLE TAKEAWAYS If you don’t have enough pain, ask for some documentation prior to the demo. The SE should reaffirm and ADD 15 minutes of discovery on the front end of the call. Link the ...

2 Apr 202429min

#278 - April Special: The Future of Sales AI ft. Corporate Bro

#278 - April Special: The Future of Sales AI ft. Corporate Bro

ACTIONABLE TAKEAWAYS Do the opposite of every single thing Corporate Bro Says Listen to Corporate Bro on his podcast Demoted Follow Corporate Bro on social: Instagram and YouTube RESOURCES DISC...

1 Apr 202421min

#277 - Implementing a Concession Approval Matrix & Framework (Ross Shanken, Multiplier)

#277 - Implementing a Concession Approval Matrix & Framework (Ross Shanken, Multiplier)

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Effective Monday Team Meetings. Add an element of fun to your Monday meetings. Follow the framework: Connect, Learn, Communicate, and Prioritize. Tuning Your Dis...

28 Mar 202433min

#276 - How To Brief Your Exec Before A Sales Call (Caitlin Zylstra, Deel)

#276 - How To Brief Your Exec Before A Sales Call (Caitlin Zylstra, Deel)

Caitlin’s Checklist to Brief Your Execs Before Calls: www.30mpc.com/newsletter/checklist-to-brief-your-execs-before-sales-calls FOUR ACTIONABLE TAKEAWAYS Explain things in your customer’s language. A...

26 Mar 202432min

#275 - Hall of Fame: Cory Bray

#275 - Hall of Fame: Cory Bray

FOUR ACTIONABLE TAKEAWAYS: Establish next steps at the end of your meeting to prepare yourself for new stakeholders / questions. Avoid open-ended q’s, instead use “typically” or “usually” language t...

25 Mar 202429min

Product Roadmap: Q2 2024

Product Roadmap: Q2 2024

Q2 ROADMAP We wrote the book on Cold Calling: Preview the Intro Mr. Miyagi Method: 18 Cold Call Objections & How to Handle Twitter: Follow Armand YouTube: Stay Tuned Tactic Teardowns: Registe...

22 Mar 202414min

#274 - Tactics for Tackling Team Promotions and Behavior Changes (Jonah Mandel, Guesty)

#274 - Tactics for Tackling Team Promotions and Behavior Changes (Jonah Mandel, Guesty)

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Increase the surface area of your luck. Sometimes, getting promoted takes luck. So help out as much as possible in all the places you can. Don’t let a slow burn ...

21 Mar 202431min

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