#93 - Trading items of unequal value (David Priemer, Founder @ Cerebral Selling)

#93 - Trading items of unequal value (David Priemer, Founder @ Cerebral Selling)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Don’t show that you have the power in a negotiation. Slow down the negotiations, it should feel like work every time there’s an ask. Change the plane of negotiation on each ask. Certain “gives” should run out. Talk them out of a discount unless they’re sure it’s the only cut. PATH TO PRESIDENT’S CLUB Founder of Cerebral Selling Lecturer at Smith School of Business at Queen's University & London Business School Former VP of Sales @ Salesforce RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Episoder(596)

#83 - Selling to executives, selling with them, and everything in between (Kris Rudeegraap, CEO @ Sendoso)

#83 - Selling to executives, selling with them, and everything in between (Kris Rudeegraap, CEO @ Sendoso)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Bring your executives early to accelerate the deal instead of at the end when it’s too la...

24 Nov 202128min

#82 - Getting out of the script for more effective Gap Selling (Keenan, Author of Gap Selling)

#82 - Getting out of the script for more effective Gap Selling (Keenan, Author of Gap Selling)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Don’t talk about root causes/technicalities until you get to the business impact first. *...

17 Nov 202132min

#81 - Mapping out your demo during the discovery call to drive the ‘aha’ moment (Will Lui, CRO @ Pairsoft)

#81 - Mapping out your demo during the discovery call to drive the ‘aha’ moment (Will Lui, CRO @ Pairsoft)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Tie each feature you demo to the discovery, then an example, then a use case so it really...

10 Nov 202127min

#80 - Working with your Sales Engineer to run effective discovery and demos (Zach Farber, AE @ Salesforce)

#80 - Working with your Sales Engineer to run effective discovery and demos (Zach Farber, AE @ Salesforce)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Lean on your champion to schedule large meetings with multiple functional groups. * Stay ...

3 Nov 202128min

#79 - Systematizing the way you use text messages in a deal cycle (Eric Buckley, President @ Skipio)

#79 - Systematizing the way you use text messages in a deal cycle (Eric Buckley, President @ Skipio)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Don’t try to sell over text, your goal is to get a response, meeting, or call. * Keep you...

27 Okt 202126min

#78 - Perfecting the Up-Front Contract...straight from the source (Joe Diliberto, President/Owner @ Sandler Training)

#78 - Perfecting the Up-Front Contract...straight from the source (Joe Diliberto, President/Owner @ Sandler Training)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Use an UFC at the beginning of your meeting to anchor customers to next steps at the end....

20 Okt 202132min

#77 - Playbook: Cold Emails

#77 - Playbook: Cold Emails

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Every 10th episode, we tear down one topic. This is how to send cold emails that actually work. FOUR ACTIONABLE TAKEAW...

13 Okt 202129min

#76 - Breaking down negotiation tactics against every type of buyer persona (Morgan Melo, Sales @ Pave)

#76 - Breaking down negotiation tactics against every type of buyer persona (Morgan Melo, Sales @ Pave)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Use “typically” questions to demonstrate your credibility. Avoid the generic, open-ended ...

6 Okt 202130min

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