#133 - Building a business case with your champion (Nate Nasralla, Founder @ Fluint)

#133 - Building a business case with your champion (Nate Nasralla, Founder @ Fluint)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Include a short, one-page memo in your calendar invite so they can digest what you want to communicate. Then start your meeting 5 minutes later and dig right in. Create your business case in Mad Lib Style. Start with a framework and fill in the gaps as you go through the call, helping to build out the storyline. Use language in your business case that's internal to the buying team, weaving trigger words or trigger phrases that are going to signal to an executive that you're aligned with a priority they care about. When meeting with ‘below the line' buyers, find 1-2 workflows they spend 80% of their week in. Ask them to demo how that works today. After they share their screen, share yours, give them screen control, and guide them through that task in your product. PATH TO PRESIDENT’S CLUB Founder @ Fluint Chief Growth Officer @ GAN Managing Director, Enterprise Division @ Network for Good Director, Business Development @ Tiesta Tea Company RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Episoder(598)

#309 - Hall of Fame: Kevin "KD" Dorsey

#309 - Hall of Fame: Kevin "KD" Dorsey

FOUR ACTIONABLE TAKEAWAYS PPI (Problem, Pain, Impact): Get agreement on a problem, understand the pain the problem causes, and identify what that means for the buyer and the business. Use bucket que...

10 Jun 202427min

#308 - Coaching SDR Teams and SDR Leaders (Melissa Lui, AirGarage)

#308 - Coaching SDR Teams and SDR Leaders (Melissa Lui, AirGarage)

FOUR ACTIONABLE TAKEAWAYS Structure your SDR 1:1 as follows, start with their agenda and what's top of mind for them, then do a pipe review for accounts they intend to book, then review a good & bad ...

6 Jun 202433min

#307 - Sell Playbook (Part 2): How to Structure an Effective Discovery Call (Nick & Armand)

#307 - Sell Playbook (Part 2): How to Structure an Effective Discovery Call (Nick & Armand)

FOUR ACTIONABLE SALES TAKEAWAYS Do 90 seconds of rapport building, launch off with a business related question that highlights you've done some research Set a PPO agenda, coving the purpose, plan, a...

4 Jun 202427min

#306 - Hall of Fame: Ryan Reisert

#306 - Hall of Fame: Ryan Reisert

FOUR ACTIONABLE TAKEAWAYS Use the 80/20 principle - if someone hasn’t picked up within 5 calls, start expanding your efforts in the other channels. Prioritize direct dials & operations (their job is...

3 Jun 202434min

#305 - Cloning Your Top Reps by Identifying What Good Looks Like (Kevin "KD" Dorsey)

#305 - Cloning Your Top Reps by Identifying What Good Looks Like (Kevin "KD" Dorsey)

FOUR ACTIONABLE TAKEAWAYS When working with reps and trying to help them improve, work backwards from what you want to the prospect to say then build what they need to do to get them to say that Coa...

30 Mai 202435min

#304 - Sell Playbook: How To Ask Discovery Questions To Uncover Business Problems (Nick & Armand)

#304 - Sell Playbook: How To Ask Discovery Questions To Uncover Business Problems (Nick & Armand)

FOUR ACTIONABLE SALES TAKEAWAYS Avoid interrogating the prospect with surface level questions, use vertical questions to get deeper and give meaning to your questions Try to avoid putting words into...

28 Mai 202437min

#303 - Hall of Fame: Chris Orlob

#303 - Hall of Fame: Chris Orlob

FOUR ACTIONABLE TAKEAWAYS Ask your inbound leads what prompted them to take the call. Start your calls with outbound leads by calling out that they might not know what you do and explaining the prob...

27 Mai 202430min

#302 - Keeping Reps Accountable to Their Forecasts (John Sherer, Growth Assistant)

#302 - Keeping Reps Accountable to Their Forecasts (John Sherer, Growth Assistant)

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Do a bi-weekly "pipe squeeze" (pipeline review) with each rep share your screen and take notes as you go to save time & maintain control Discounts drive velocity...

23 Mai 202432min

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