#252 - Secrets to Break Into Top-Tier Accounts with Product-Led Growth (Andrew Johnston, Superhuman)

#252 - Secrets to Break Into Top-Tier Accounts with Product-Led Growth (Andrew Johnston, Superhuman)

RESOURCES DISCUSSED View the written summary of this episode Get 1 month of Superhuman on us Other things you can steal FOUR ACTIONABLE TAKEAWAYS Do not enter a pilot or a POC without setting clear success criteria with your customer. The way that you should present the success criteria is to figure out what matters to your customer. Break your accounts and prospects into high-usage and low-usage groups. Coach up your low-usage team, and just ask your high-usage group “How can we get this into the hands of other people.” Consolidate your bill for people in different departments and consolidate the team for prospects in the same department. PATH TO PRESIDENT’S CLUB Head of Sales @ Superhuman Director of Sales @ Scale AI Head of Global Email (SendGrid) Sales & GTM @ Twilio Manager, Enterprise Sales @ Twiliio RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

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#375 - How To Avoid Competitors Undercutting Your Deals (Johnny Larson, Talkdesk)

#375 - How To Avoid Competitors Undercutting Your Deals (Johnny Larson, Talkdesk)

ACTIONABLE TAKEAWAYS Know Competitors' Fiscal Periods: Be aware of when your competitors’ fiscal periods end to anticipate price drops and position yourself better. Phased Approach: When price ma...

22 Okt 202437min

#374 - Hall of Fame: Lylle Ryals

#374 - Hall of Fame: Lylle Ryals

TOP FOUR ACTIONABLE TAKEAWAYS Incorporate GIFs or Venn Diagrams in prospecting emails to capture attention effectively. When prospects mention a competing solution, ask how long they've used it and...

21 Okt 202429min

#373 - How to Use Intent-Based Selling for Huge Sales Development Success (Florin Tatulea, Common Room)

#373 - How to Use Intent-Based Selling for Huge Sales Development Success (Florin Tatulea, Common Room)

ACTIONABLE TAKEAWAYS: Signal Prioritization: Categorize signals (e.g., high-intent, time-based) with different response SLAs to ensure timely outreach. Call Blitz Culture: Multiple weekly call blit...

17 Okt 202431min

#372 - (Special) Mastering Sales Tonality (Jeremy Miner, 7th Level)

#372 - (Special) Mastering Sales Tonality (Jeremy Miner, 7th Level)

ACTIONABLE TAKEAWAYS: Facial Expressions Control Tone: Your facial expressions influence your tone. For example, leaning in creates a concerned tone, while tilting your chin up can convey curiosit...

15 Okt 202436min

#371 - Hall of Fame: Shelby Ferson

#371 - Hall of Fame: Shelby Ferson

FOUR ACTIONABLE TAKEAWAYS To learn about what’s going on in other parts of your organization, get on the email alias distribution lists. Build out your go team of people that you can rely on in lega...

14 Okt 202435min

#370 - Why You Should Still Cold Call (Make It Happen Mondays Podcast)

#370 - Why You Should Still Cold Call (Make It Happen Mondays Podcast)

This is an except from the Make It Happen Mondays podcast with John Barrows Check out John's weekly sales podcast here: https://podcasts.apple.com/us/podcast/make-it-happen-mondays-b2b-sales-talk-wit...

11 Okt 20249min

#369 - How to Align Sales & Marketing for Predictable Pipeline Growth (Sonny Round, Panopto)

#369 - How to Align Sales & Marketing for Predictable Pipeline Growth (Sonny Round, Panopto)

ACTIONABLE TAKEAWAYS: 80/20 Rule for Experimentation: Keep 80% of your team's work process-driven and reserve 20% for new, experimental ideas to avoid chaos. Track MQL to Reply Rates: Use the MQL...

10 Okt 202436min

#368 - How to Build Stronger Business Cases and Demos That Actually Connect with Buyers (Gal Aga, Aligned)

#368 - How to Build Stronger Business Cases and Demos That Actually Connect with Buyers (Gal Aga, Aligned)

Get our Aligned Mutual Action Plan: https://my.teamaligned.com/room/66b4e7890a28d88fac3b89ef/overview?avk=a9c030cf FOUR ACTIONABLE TAKEAWAYS: Know Your Solution – Understand the problems you solve...

8 Okt 202435min

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