#252 - Secrets to Break Into Top-Tier Accounts with Product-Led Growth (Andrew Johnston, Superhuman)

#252 - Secrets to Break Into Top-Tier Accounts with Product-Led Growth (Andrew Johnston, Superhuman)

RESOURCES DISCUSSED View the written summary of this episode Get 1 month of Superhuman on us Other things you can steal FOUR ACTIONABLE TAKEAWAYS Do not enter a pilot or a POC without setting clear success criteria with your customer. The way that you should present the success criteria is to figure out what matters to your customer. Break your accounts and prospects into high-usage and low-usage groups. Coach up your low-usage team, and just ask your high-usage group “How can we get this into the hands of other people.” Consolidate your bill for people in different departments and consolidate the team for prospects in the same department. PATH TO PRESIDENT’S CLUB Head of Sales @ Superhuman Director of Sales @ Scale AI Head of Global Email (SendGrid) Sales & GTM @ Twilio Manager, Enterprise Sales @ Twiliio RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

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#302 - Keeping Reps Accountable to Their Forecasts (John Sherer, Growth Assistant)

#302 - Keeping Reps Accountable to Their Forecasts (John Sherer, Growth Assistant)

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Do a bi-weekly "pipe squeeze" (pipeline review) with each rep share your screen and take notes as you go to save time & maintain control Discounts drive velocity...

23 Mai 202432min

#301 - Skyrocketing Close Rates with Onsites (Michelle Cecil, Procore)

#301 - Skyrocketing Close Rates with Onsites (Michelle Cecil, Procore)

FOUR ACTIONABLE SALES TAKEAWAYS Recognize your SE and team members who help you on deals & onsites Call each attendee after a meeting to thank them for their time and ask them for their feedback Wh...

21 Mai 202434min

#300 - Hall of Fame: Henry Schuck

#300 - Hall of Fame: Henry Schuck

FOUR ACTIONABLE TAKEAWAYS Don’t let the fear of breaking rapport prevent you from asking for the next step. Answer the yes-or-no questions and SHUT UP! Figure out their vision through discovery, th...

20 Mai 202428min

#299 - How To Move Indecisive Customers With The JOLT Effect

#299 - How To Move Indecisive Customers With The JOLT Effect

Top performers deal with buyer hesitancy just like everyone else. Their secret to driving deals forward? A simple framework for handling indecision. In this show, Matt Dixon and Jen Allen-Knuth will...

17 Mai 202458min

#298 - Rep Shadowing & Ridealongs Done Right (Paul Canty, Pulley)

#298 - Rep Shadowing & Ridealongs Done Right (Paul Canty, Pulley)

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Shadowing to remind yourself and your reps of the basics to spot opportunity areas Setting a goal without a "how" is not a real goal, you have to understand how ...

16 Mai 202430min

#297 - May Special: Negotiation ft. Chris Voss (part 2)

#297 - May Special: Negotiation ft. Chris Voss (part 2)

FOUR ACTIONABLE TAKEAWAYS When responding to another parties asks in a negotiation, co-create the solution with them rather than going away and making a new offer to ensure they feel like it was a co...

14 Mai 202430min

#296 - Hall of Fame: Miles Kane

#296 - Hall of Fame: Miles Kane

FOUR ACTIONABLE TAKEAWAYS Before agreeing to a give, ask what they’re willing to bring to the table. Map out every step of the process to the signature with actions, owners, and dates. Send a recap...

13 Mai 202428min

#295 - Enterprise Pipeline Reviews & Deal Planning (Greg Baumann, Outreach)

#295 - Enterprise Pipeline Reviews & Deal Planning (Greg Baumann, Outreach)

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Ask your reps to think about the "first win" they can make with a large account Look for "Alumni" who have recently left key accounts who might be able to make i...

9 Mai 202433min

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