#270 - Sales Playbook: Armand and Nick Teach You How to Handle ANY Cold Call Objection

#270 - Sales Playbook: Armand and Nick Teach You How to Handle ANY Cold Call Objection

Every 10th episode, we tear down one topic. This time, we’re talking about objections. ACTIONABLE TAKEAWAYS Most objections are actually reactions. So if you know how to handle the reaction, you’ll swat away any objection. The intro to the Mr. Miyagi method - agree with the objection to remove the pressure, incentivize conversation to get them to share more about the objection, and sell the test drive. For dismissive objections be disarmingly blunt; for “not interested” objections, handle the reaction, not the objection; for situational objections, like “no budget”, or “too expensive”, remove the pressure of the sale entirely. Existing solution objections like “we already use X (your competitor)” are essentially “not interested” objections in disguise. Tackle them as such. RESOURCES DISCUSSED 18 Cold Call Objections & How to Handle Them The Book on Cold Calling Join our weekly newsletter Things you can steal

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#51 - How to personalize your outbound email at scale (Kyle Coleman, VP Revenue @ Clari)

#51 - How to personalize your outbound email at scale (Kyle Coleman, VP Revenue @ Clari)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  Format your emails with 4 paragraphs: Tailoring, Problem, Value, Ask Ask for interest ins...

14 Apr 202132min

#50 - Asking the right questions to break down your disco call (Charles Muhlbauer, Training @ CB Insights)

#50 - Asking the right questions to break down your disco call (Charles Muhlbauer, Training @ CB Insights)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  Ask educated impact q’s like: “Besides X, Y, Z, what else happens because of A?”. Lean on...

7 Apr 202132min

#49 - Applying medical device sales techniques to SaaS selling (Katie Mullen, CEO @ MMS Consulting LLC)

#49 - Applying medical device sales techniques to SaaS selling (Katie Mullen, CEO @ MMS Consulting LLC)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  Ask your prospect “what do you like about X” instead of bashing your competition Use wedg...

31 Mar 202131min

#48 - Booking 80% of your calls from Instagram DM’s (Tara Horstmeyer)

#48 - Booking 80% of your calls from Instagram DM’s (Tara Horstmeyer)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  Write a hand written note to your prospect, snap a photo, and message it to them Send Ins...

24 Mar 202128min

#47 - Focusing on discovery to close any deal size from Enterprise to SMB (Ian Koniak, Strategic Account Director @ Salesforce)

#47 - Focusing on discovery to close any deal size from Enterprise to SMB (Ian Koniak, Strategic Account Director @ Salesforce)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  Talking to execs: figure out their pain points and do the digging in the weeds for them S...

17 Mar 202128min

#46 - Removing the friction from your sales cycle (Todd Caponi, Sales Melon)

#46 - Removing the friction from your sales cycle (Todd Caponi, Sales Melon)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Remove all the bs from the journey Get price out early, and use it to disqualify Acknowle...

10 Mar 202128min

#45 - Navigating landmines in a competitive deal cycle (Colin Specter, VP of Field & Inside Sales @ Orum)

#45 - Navigating landmines in a competitive deal cycle (Colin Specter, VP of Field & Inside Sales @ Orum)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Always get in front of the pro’s and con’s of your competitors Start asking questions to h...

3 Mar 202127min

#44 - Playbook: How to run a sales process

#44 - Playbook: How to run a sales process

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Every 10th episode, we tear down one topic. This is how to structure your sales process. FOUR ACTIONABLE TAKEAWAYS Be...

24 Feb 202131min

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