#375 - How To Avoid Competitors Undercutting Your Deals (Johnny Larson, Talkdesk)

#375 - How To Avoid Competitors Undercutting Your Deals (Johnny Larson, Talkdesk)

ACTIONABLE TAKEAWAYS Know Competitors' Fiscal Periods: Be aware of when your competitors’ fiscal periods end to anticipate price drops and position yourself better. Phased Approach: When price matters, propose only the essentials for day one to make your quote smaller and easier to accept. Timeline Stack: Identify key timeline drivers, like contract end dates or business seasonality, to create urgency. Turn Want into Why: During discovery, dig deeper to find the real business problem behind a customer’s desire for change. JOHNNY'S PATH TO PRESIDENTS CLUB Commercial Account Executive @ Talkdesk Enterprise Sales Development Manager @Talkdesk Team Lead, Enterprise Sales Development @ Mimeo Enterprise SDR @ Mimeo RESOURCES DISCUSSED: Join our weekly newsletter Things you can steal

Episoder(590)

#410 - The Problem Proposition (Tone + Real Call Reviews) | Cold Calls to President's Club Course Preview Part 2

#410 - The Problem Proposition (Tone + Real Call Reviews) | Cold Calls to President's Club Course Preview Part 2

The cold calling course is here! (20% off with 20-OFF-YR1 before 01/10): https://clubpass.30mpc.com/cold-calls-to-presidents-club Actionable Takeaways The biggest mistake in The Problem Propositio...

8 Jan 202513min

#409 - The Problem Proposition (Methodology) | Cold Calls to President's Club Course Preview Part 1

#409 - The Problem Proposition (Methodology) | Cold Calls to President's Club Course Preview Part 1

The cold calling course is here! (20% off with 20-OFF-YR1 before 01/10): https://clubpass.30mpc.com/cold-calls-to-presidents-club Actionable Takeaways No Value Propositions. Buzzwords make you soun...

8 Jan 202517min

#408 - Why Most Salespeople Fail at Discovery Calls (And How To Fix It) | Mark Nietzel

#408 - Why Most Salespeople Fail at Discovery Calls (And How To Fix It) | Mark Nietzel

ACTIONABLE TAKEAWAYS: Set Multiple Agendas: Before showing a high-level demo, re-establish the agenda. Explain what you'll show, present it, then recap by tying it back to the meeting's outcome. D...

7 Jan 202536min

Product Roadmap: Q1 2025 (Club Pass, New Club Member, Pipe Gen Teardowns)

Product Roadmap: Q1 2025 (Club Pass, New Club Member, Pipe Gen Teardowns)

RESOURCES DISCUSSED: Club Pass (Course & Community) Johnny Larson (New Club Member) Johnny's Past Episodes: Episode 1 Episode 2 Episode 3 Q1 Tactic Teardowns (Sales Nav, Pitch Script)

6 Jan 202513min

#407 - How to Measure Sales Team Metrics Without Micromanaging | John Sherer

#407 - How to Measure Sales Team Metrics Without Micromanaging | John Sherer

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS: Simplify Dashboards: Skip filters and create pre-built reports for dashboards. It saves time and provides clearer insights without extra clicks. Trim CRM Fiel...

2 Jan 202536min

#406 - The Top 15 Tactics from 2024

#406 - The Top 15 Tactics from 2024

The top 15 sales tips shared on the podcast in 2024 (full episodes linked below) Prospecting Best Practices: "That's Exactly Why I Called" Response: Use objections as a reason to keep the conversat...

31 Des 202425min

#405 - How to Ask BETTER Sales Questions | Charles Muhlbauer | 30MPC Hall of Fame

#405 - How to Ask BETTER Sales Questions | Charles Muhlbauer | 30MPC Hall of Fame

Enjoy this clip from episode 247 w/ Charles Muhlbauer ACTIONABLE TAKEAWAYS Instead of focusing on quantifying pain, ask deeper questions about the problem’s origins and previous solutions, this wil...

30 Des 202410min

#404 - Key Traits to Look for in Elite Sales Reps | Andrew Johnston

#404 - Key Traits to Look for in Elite Sales Reps | Andrew Johnston

ACTIONABLE TAKEAWAYS Prioritize Storytelling: Assess storytelling skills during interviews and coach reps on it. It's a foundational human communication skill that drives sales success. Evaluate Q...

26 Des 202436min

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