#375 - How To Avoid Competitors Undercutting Your Deals (Johnny Larson, Talkdesk)

#375 - How To Avoid Competitors Undercutting Your Deals (Johnny Larson, Talkdesk)

ACTIONABLE TAKEAWAYS Know Competitors' Fiscal Periods: Be aware of when your competitors’ fiscal periods end to anticipate price drops and position yourself better. Phased Approach: When price matters, propose only the essentials for day one to make your quote smaller and easier to accept. Timeline Stack: Identify key timeline drivers, like contract end dates or business seasonality, to create urgency. Turn Want into Why: During discovery, dig deeper to find the real business problem behind a customer’s desire for change. JOHNNY'S PATH TO PRESIDENTS CLUB Commercial Account Executive @ Talkdesk Enterprise Sales Development Manager @Talkdesk Team Lead, Enterprise Sales Development @ Mimeo Enterprise SDR @ Mimeo RESOURCES DISCUSSED: Join our weekly newsletter Things you can steal

Episoder(594)

#211 - Maintain momentum in your sales conversations (Brian LaManna, Senior Mid-Market Account Executive @ Gong)

#211 - Maintain momentum in your sales conversations (Brian LaManna, Senior Mid-Market Account Executive @ Gong)

FOUR ACTIONABLE TAKEAWAYS Use a "what I heard" slide to show you listened and as a reason to ask further questions. Ask your prospect to rate how they feel about your solution on a scale of 1-10. I...

10 Okt 202337min

#210 - Stop cold applying for sales jobs and do THIS instead

#210 - Stop cold applying for sales jobs and do THIS instead

Watch in full vibrant color: https://bit.ly/3Q45Mkq 30MPC YouTube is here. It’s like Hollywood, except the hosts are even better looking than Brad Pitt.... 5 minutes, one tactic per video, with schw...

5 Okt 20238min

#209 - Identifying decision-makers early (Brandon Sedloff, SVP of Sales @ Juniper Square)

#209 - Identifying decision-makers early (Brandon Sedloff, SVP of Sales @ Juniper Square)

FOUR ACTIONABLE TAKEAWAYS Use the NDA to test for signing authority early in the process. Send an executive update early in the process so that you have a thread to call on when things don't go so w...

4 Okt 202334min

#208 - NEVER Answer A Question Before Doing This

#208 - NEVER Answer A Question Before Doing This

Watch in full vibrant color: https://bit.ly/3Pt8zly 30MPC YouTube is here. It’s like Hollywood, except the hosts are even better looking than Brad Pitt.... 5 minutes, one tactic per video, with schw...

29 Sep 20235min

#207 - Crushing your cold call objections (Will Padilla, Sr. Account Executive @ GRIN)

#207 - Crushing your cold call objections (Will Padilla, Sr. Account Executive @ GRIN)

FOUR ACTIONABLE TAKEAWAYS Call me in 6 months: Find the most relevant timing-based trigger for ANY time in the year to drive the evaluation. Not interested: Is it because you’re not interested in in...

27 Sep 202328min

#206 - Stop Selling For Crappy Companies (Look For THIS)

#206 - Stop Selling For Crappy Companies (Look For THIS)

Watch in full vibrant color: https://bit.ly/3LDnVmF 30MPC YouTube is here. It’s like Hollywood, except the hosts are even better looking than Brad Pitt.... 5 minutes, one tactic per video, with schw...

26 Sep 20238min

#205 - BEFORE You Get Into Tech Sales, Here’s How It Works

#205 - BEFORE You Get Into Tech Sales, Here’s How It Works

Watch in full vibrant color: https://bit.ly/3rn7VhD 30MPC YouTube is here. It’s like Hollywood, except the hosts are even better looking than Brad Pitt.... 5 minutes, one tactic per video, with schwee...

22 Sep 20238min

#204 - Using hypothesis-driven discovery to uncover winning zones (Danilo Capric, Sr. Account Executive @ Databricks)

#204 - Using hypothesis-driven discovery to uncover winning zones (Danilo Capric, Sr. Account Executive @ Databricks)

Download Danilo's Hypothesis-Driven Disco Call Framework FOUR ACTIONABLE TAKEAWAYS 5 ways to research a prospect: [1] LinkedIn [2] Google search [3] podcast appearances on Listennotes.com [4] social...

20 Sep 202330min

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