The Metric That’s More Important Than Customer Acquisition Costs
In episode #2486, Neil and Eric do a deep dive into the metric that’s more important than customer acquisition costs! This episode was inspired by a blog post by Elena Verna and in it you will hear wh...
18 Jun 20239min
Instagram’s Algorithm Revealed
In episode #2485 Instagram’s algorithm is revealed through Neil and Eric’s analysis of the Instagram Ranking Explained blog (plus some other information that Instagram might not be so open about shari...
17 Jun 202310min
The GaryVee Method For Hiring Content Creators
In episode #2484, we discuss the Gary Vaynerchuk (otherwise known as GaryVee) method for hiring content creators. Gary sometimes gets flak for hiring armies of recent graduates for $20 an hour, but if...
16 Jun 20239min
How We're Using AI at Our Companies
In episode #2483, we talk about some of the different ways that we use AI at our companies. What we won’t be talking about is how to use AI to create text-based content, videos, or images for social m...
15 Jun 202310min
Why the Gold is in the Reviews
In episode #2482, we discuss what we mean when we say that “the gold is in the reviews.” Reviews help showcase the reputation of your company. They improve search rankings for your website, increase s...
14 Jun 20237min
Eric and Neil's Favorite Way to Learn New Marketing Tactics
In episode #2481, we share some of our favorite ways to learn new marketing tactics that we have learned in nearly seven years of Marketing School; from surrounding ourselves with passionate people to...
13 Jun 20238min
How Neil and Eric Are Adapting Their Marketing So They Don't Get Crushed by AI
In episode #2480 we talk about how we are adapting our marketing so as not to get crushed by AI! Just because there are so many new tools and avenues out there, doesn't mean the old ones are completel...
12 Jun 20238min
Is Google Sending Fewer Clicks To Websites?
In episode #2479, we discuss whether Google is sending fewer clicks to websites. The statistics and analytics around Google's search results have continued to shift and evolve over the years, with the...
11 Jun 20236min
