Shopify with Milk Bottle Show22 Feb 2022

Episode #62: Creating and selling an unique fashion product 'the original wrist pocket' online with Shopify

Introduction
Virgin Media Backing Business Finalist
What is a wrist pocket?
Seeing opportunities to collaborate with corporate branding like Virgin Media
Where the name dust + rock came from
How the idea of the wrist pocket materialised when travelling in 2010
What Susan misses about her previous career as a commercial pilot
How her passion for her new business outshines flying
Nine months into Shopify, what has the experience been like for dust + rock
The freedom of Shopify, the flexibility and how user friendly it is without constantly needing a developer
Trust in the Shopify platform
Favourite app to date, Judge Me for verified reviews
The importance of genuine reviews to install trust when a product is new to the market
Biggest challenges to navigate like shipping costs
Starting a new business from scratch without any prior experience and having no idea what's to come
Discovering a real passion for sourcing, designing, and selling
Will dust + rock be branded across the world? What are the big plans?
How the essence of the original wrist pocket solves a problem
How the business is evolving organically
Attending Showcase Ireland in RDS, Dublin
Immediate future plans to launch in Spain
Researching fulfilment centres aboard and how they work
Maximising on affordable startup options like using social media, Instagram, PR and the right fulfilment centres

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