The importance of nurturing customer relationships and the challenges companies face in truly becoming customer centric - with Mikkel Korntvedt
The CXPod5 Des 2024

The importance of nurturing customer relationships and the challenges companies face in truly becoming customer centric - with Mikkel Korntvedt

In this episode of the CX Pod, Merete and Joanna welcome Mikkel Korn Tved, a seasoned expert in customer experience (CX) and customer-centric business development. Mikkel shares his extensive background in the industry, discussing the importance of nurturing customer relationships and the challenges companies face in truly becoming customer-centric. He highlights the significant gap between executive perceptions of customer centricity and actual customer experiences, emphasizing the need for a solid foundation of insights to drive effective CX strategies. Mikkel also discusses the critical role of leadership in fostering a customer-centric culture and the necessity of financial justification for CX initiatives. The conversation concludes with Mikkel's insights on building a customer-centric organization and the importance of treating customers according to their unique needs. In this conversation, Mikkel discusses the segmentation of companies in relation to customer loyalty, emphasizing the need for continuous improvement and the importance of understanding customer feedback through voice of customer programs. He highlights the necessity of transforming data into actionable insights and the attributes that define a truly customer-centric organization, including culture and leadership.


Mikkel's linkedin: https://www.linkedin.com/in/mikkelkorntved/

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