541: They Sell 1 Million Bottles of Alcohol a Year | Matt Jones

541: They Sell 1 Million Bottles of Alcohol a Year | Matt Jones

Join us as we dive into the world of craft gin with Matt Jones, co-founder of Four Pillars Gin. Matt shares the origins of the brand, born from a passion for storytelling and a commitment to craft. Discover how Four Pillars has grown from a small distillery in the Yarra Valley to a globally recognized name in spirits. Learn about the early challenges, the decision to focus solely on gin, and the strategic moves that set the company apart, including their innovative crowdfunding approach and partnerships. Entrepreneurs will gain insights into building a brand with purpose, scaling without losing authenticity, and leveraging community to drive success. Listen to Nathan and Matt discuss: - The decision to focus exclusively on gin and its impact on branding - Leveraging crowdfunding to build a passionate community of early adopters - Strategies for maintaining authenticity while scaling a craft brand - Insights into brand storytelling and creating emotional connections with customers - The role of partnerships in scaling and navigating growth challenges Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

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Episoder(690)

689: I Sold ONE Product in ONE Color - Then Exited for Half a Billion

689: I Sold ONE Product in ONE Color - Then Exited for Half a Billion

Rob Ward exited Quad Lock last year for half a billion dollars. He never took a cent of outside investment to build it, was profitable every single month from day one, and ran the business with a sk...

30 Jul 54min

688: (Solo) I Lost Years Of My Life To This One Mistake (And You're Probably Making It Right Now)

688: (Solo) I Lost Years Of My Life To This One Mistake (And You're Probably Making It Right Now)

I have never said this directly on the show before, but shiny object syndrome did not cost me months. It cost me years. Entire years where the Foundr team was spread across five or six initiatives ins...

27 Jul 11min

687: I Broke Every DTC Rule and Built a $1 Billion Brand From My Garage

687: I Broke Every DTC Rule and Built a $1 Billion Brand From My Garage

Sandra Oh Lin walked away from running eBay's fashion business in 2011 to pack craft boxes in her garage. She raised just $11 million in total - and never needed another dollar. KiwiCo has now shipped...

23 Jul 52min

686: Claire Built The World's #1 Dachshund Brand From Home - Now Doing $140K/Month

686: Claire Built The World's #1 Dachshund Brand From Home - Now Doing $140K/Month

Claire Wolfson got her first dachshund at 20, became completely obsessed, and watched him get paralysed by the spinal condition that affects almost every sausage dog. The original plan was to design a...

22 Jul 28min

685: (Solo) The $500,000 Lesson I Had to Learn the Hard Way

685: (Solo) The $500,000 Lesson I Had to Learn the Hard Way

A few years ago I lost half a million dollars in 30 days. Not in crypto, not in a speculative bet. In the business I built from my parents' basement and launched on $3,000 from a credit card. And the ...

20 Jul 11min

684: She Bet Her House Deposit on Hair Gel - and Built an 8-Figure Brand

684: She Bet Her House Deposit on Hair Gel - and Built an 8-Figure Brand

Yasmina Elmerkaoui had one shot - use the house deposit to buy a home, or bet it all on a hair gel she'd spent two years formulating. She chose the hair gel. On launch night she packed orders until 5a...

16 Jul 51min

683: (Solo) The Expense Audit That Could Save Your Brand Thousands This Year

683: (Solo) The Expense Audit That Could Save Your Brand Thousands This Year

This is not a growth hack. It is not going to go viral on a Twitter thread. But I genuinely believe it is one of the highest leverage things you can do for your brand right now, and most founders neve...

13 Jul 12min

682: From $2M in Debt to a $250M Gum Company | Pur Gum

682: From $2M in Debt to a $250M Gum Company | Pur Gum

Jay Klein lost $2 million on a gum nobody wanted. He sold the remaining stock to a pig feed company for $13,000 - then used every cent of it to launch Pur. Sixteen years later, Pur is the fastest-gr...

9 Jul 58min

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