353 - Maria Konnikova: How to Look at Life Like a Game and Make Better Choices Because of It

Tony Robbins stopped by on his birthday. And then he started causing problems. Like he does. "I realize you're high energy," the audio engineer says, looking at Tony, "but when you bang the table it sounds like the whole room is shaking." In 220 podcasts, it's the first time the audio engineer had to interrupt in the middle. "Oh, ok, no problem," Tony says. "I don't want to stop the passion," the audio engineer says. "Don't worry, I'll be good," Tony says. Then the audio engineer went back outside. Tony kept slamming that table. Outside the room, people thought he was going to climb over the table and beat the S**t out of me. But it was all good. BUT... I felt like I had to keep the energy level high. So pretty soon we were both yelling back and forth. He was there because of his new book, "Unshakeable". But we spoke about maybe 1000 topics. Not just the financial world. So let's get right down to it. What did I learn? - EVERY YEAR (on average) THE STOCK MARKET WILL FALL 10% This is great for newspapers. They say, "The world is ending!" and they say it EVERY SINGLE YEAR. And yet it never does. It never did. Even in 2008. The world did not end. The market is at all time highs right now. The key with Tony's book is he shows these statistics not so you can make money off of them but so you DON'T PANIC. Markets move. Ignore the news. - BRING IT Before the podcast I said to Tony, "let's do a fun outtake". I wasn't sure he'd say "yes". We videotaped it (it's on my instagram). He BRINGS IT. It's so much energy I almost had to stutter out my planned line ("I can't see your face on Skype, only your chest"). And when we did the podcast, I felt like I had to yell and really UP my own energy level at least three levels higher just to keep pace with him. I don't know how he does it. SO....! I asked. How do you do it? I want that energy also. Please? - DON'T ASK HOW, INSTEAD ASK 'WHY!?' He finally said, "Enough with the 'how-to'. Don't ask 'how-to' questions". He said, "Ask What and Why?" What is the Result. Why is your purpose. "Why are you getting out of bed in the morning? And what are you going to do about it? "Motive matters and brings energy". He said, "I love lighting people up." That, he said, gives me the energy. When I later found out his schedule, not only was he booked every hour that day with different news sources (he started the day by ringing the bell at the Nasdaq) but IT WAS HIS BIRTHDAY. He brings it. - TRADE YOUR EXPECTATIONS FOR APPRECIATIONS This is critical for well-being. Don't expect the world to provide you with happiness. Every time you find yourself slipping into an expectation, change it in your head into an "appreciation". Find the things you appreciate. Then take ACTION. "It's like a practice," I said. He banged the table. "Exactly!" - MODELING I said, "how do you learn new things?" He said, "Modeling." I said, "Well, I imagine you look great walking down a runway at a fashion show but seriously." He laughed and said, "Look, when I went to write the Money book and then my new book, Unshakeable, I didn't just sit around reading the paper. "I went out with a video crew and interviewed 50 billionaires about how they invest. "I watch what they do. I study how they think. And I see if I can break it down into chunks so that anyone can follow their process." In my last podcast with Tony, two years ago, he described how he learned how expert Marines improve their firing skills even though he had never fired gun before. He described almost the same process then. For me, I know this works. When I want to write, I always read first. When I want to do public speaking, I watch standup comedians (and singers) first. I want to figure out how the best people in the world do something so I can do it 1/100 as good at the very least. When I need energy now, I picture Tony Robbins smashing... See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

7 Mar 201759min

My ancestor from 70,000 years ago was smarter than me. He knew every plant, mushroom, animal, predator, prey in a several mile radius. He knew how to make weapons. He knew how to capture something, make it edible. I can barely order delivery. And as far as weapons, they say "the pen is mightier than the sword" but I don't think a tweet is. My ancestor also knew how to adapt to new terrains, how to handle strangers who could be threats, how to learn who to trust and who not to trust. I wish I had his skills. Not only that. Archaeological evidence says his brain was bigger than mine. And bigger is better. To make things worse, another animal made the entire human race its slave. Wheat domesticated us. It forced us to stick around for the harvest, horde up for years when the harvest might be bad, go from a life of a diverse diet to basically all carbs all the time. And it turned us from hunters to farmers. But it's not all bad. And the news is actually very good. Probably the books I've recommended most in the past five years was "Sapiens" by Yuval Harari. And not only me: it's Bill Gates and Mark Zuckerberg's top recommendation. And now Yuval has a new book, "Homo Deus" - i.e. where are humans heading? If Sapiens explored the last 70,000 years of human history, "Homo Deus" takes the trends into the future. What will happen next? The answers are fascinating. And I had even more questions. I couldn't believe I was finally talking to Yuval after reading "Sapiens" so many times and recommending it on every list and giving the book to all of my friends. And then finally reading "Homo Deus". What made humans the only animal to spread across the entire globe? What was special about us? How did we go hundreds of miles into empty water to find Australia for instance? I would never take that risk! And then survive and flourish in a completely new ecosystem, just like we did in North America. "Fiction," Yuval told me, and describes in his book. "We created elaborate fictions for ourselves: 'nations', 'corporations', 'religion', 'crusades', and perhaps the most successful fiction: 'money'. So I could use a dollar and some stranger in China can use a dollar and we can trust each other enough to do a transaction." So what's next? "Homo sapiens are going to evolve again." Yuval said, "Technology is taking us there and technology is evolving much faster than we are." I still can't believe I spoke to him. Five years ago I took his course on Coursera. I was thinking, "how did this guy get so smart?" And now I was talking to him. And, like I said, the news was not bad. Here's what I learned: 1. The economy needs you to invest in yourself "There's a change in the nature of the economy from a material based economy to a knowledge-based economy. The main assets in the past were material like gold minds or wheat fields," Yuval said. "These are the types of things you can conquer through violence." That's how we got California. The US invaded and absorbed their wealth. But you can't invade and absorb knowledge. China isn't going to take over Silicon Valley and absorb all the wealth. "Today, the main asset is knowledge," he said. The only good investment you can make for your future is the investment you make in yourself today. Hone your idea muscle, build a network and a library of mentors, make a commitment to do one healthy thing a day. Because the health of your body impacts the health of your brain. I try to improve 1% a day. That's it. That's how I invest in myself. 2. Explore Internal realities vs. External realities Resources today are different. They're abstract. Yuval said, "The source of wealth in California today is knowledge, in the mind's of engineers and technicians and CEOs. And you just cannot conquer it by force." That's one of the reason's why Yuval says, "You see a decline in international violence." The other reason: weapons are too powerful.... See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

28 Feb 201752min

Imagine going on a swing as high as you can. Then going higher. Then going so high you loop around. I get scared thinking about it. Sergey Brin, the founder of Google, did it the first time he tried. Steven Kotler and Jamie Wheal were training people at Google how to get into the state of FLOW. Sergey volunteered. What is Flow? The state where your brain and body loses all sense of time and you retreat into this perfect area of creativity and productivity. A state where Steven and Jamie have spent years trying to hack and re-create at will. And this is what they've done. I was talking to Steven Kotler, who's been on my podcast a few times and Jamie Wheal. They co-authored "Stealing Fire: How Silicon Valley, the Navy SEALs, and Maverick Scientists Are Revolutionizing the Way We Live and Work." It's sort of a sequel to "The Rise of Superman" all about "flow" in action sports. Steven said. "It's the moments of total absorption where you get so focussed on the task at hand that everything else just disappears, action and awareness merge, your sense of self disappears, time passes very strangely and all aspects of performance, mental and physical, go through the roof." But when I read it I thought, "Where are the chess players?" Where are the creatives? Programmers get into flow. Musicians, athletes, artists, all sorts of people get into flow. The question was "how?" I am selfish. I wanted to know for myself: HOW? So I read "Stealing Fire." It's about all the ways you can get into flow and other "optimal states of consciousness." It teaches you how to step outside yourself, have a 500% increase in your performance, functionality, creativity and have satisfaction. I had to find out, what are the triggers to get into flow? They said "risk." "Life or death?" I asked. "You need risk, but it's definitely not physical risk," Steven said. "The brain can't tell the difference between social fear and physical fear." Steven and Jamie figured this out when they went to Google to experiment on Sergey Brin's brain (Google's founder). They built a swing that loops 360 degrees around and covered him in EEG sensors. You'd have to pump your legs and use all your strength to gain the physical and mental momentum to go in a full circle. "My ten year old daughter crushed it," Jamie said. "She did 35 loops in 60 seconds, which is nudging the world record." Only a few people actually made it all the way around. Sergey's one of them. It takes intense focus. You have to overcome your fear and stay in the moment. You have to use risk to your advantage. "Anything that drives attention to the current moment drives flow," Steven said. It's not just swings. It's not just "smart drugs" or "extreme sports". On the podcast, Steven and Jamie give a range of techniques and ideas for how to get into flow. I want in. I want in ALL of the time. They have a quiz on their website (flowgenomeproject.com) that tells you your "flow profile." Over 50,000 people have taken it. On the first company I started I once disappeared into my office and programmed for about 24 hours straight. Completing a month's project in one day's time. We kept that client for life, even when we sold the company. Flow not only feels good, creates increased productivity and brain function, it's also a key skill to compete. I hope I can get back to that state again. Today. ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever... See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21 Feb 20171h 13min

I want to be a Jedi Knight. The idea of surrendering to some "force" greater than oneself. The idea of being in touch with some essence that can bring out my full potential in way that I could never possibly understand. When Cass Sunstein, genius economist (author of "Nudge", 40 other books, does Nobel-prize level research) wrote "The World According to Star Wars", I knew I had to talk to him. I reached out to everyone I knew, found a way to get ahold of Cass, who wasn't doing any interviews on the book, and managed to book some  time with him. I've written many times before about the effect Star Wars has had on my life. But I was also interested in the phenomenon of Star Wars, a topic Cass writes about. In particular, why was it a hit? George Lucas is the living breathing manifestation of "idea sex". He takes concepts that worked in the past, meshes them together, and knows the combination will work. For example: think of a blonde-haired young man who has to reluctantly save the world from an evil galactic empire, uses laser powered swords and blasters, and meets a beautiful princess along the way. If you think "Flash Gordon" you'd be right. What you might not know is that George Lucas tried to buy the rights to the old TV serial "Flash Gordon". He wanted to make the movie. He was rejected so he made Star Wars. Or you might think Joseph's Campbell's "The Hero With a Thousand Faces", which George Lucas studied religiously before writing the script to Star Wars. Or you might think...any of a dozen influences George Lucas had and meshed together. His idea: to take the familiar, provide his own twists, and release. If the old influences were hits and he just changed one aspect (make a Western a Space Opera) there's a good chance he would have a hit. Cass Sunstein explores: what makes a hit? What makes a failure? What makes something a hit after it's been dead for years (example: Herman Melville's "Moby Dick" didn't sell at all while he was alive and is now considered one of the best-written books of all time). This is a topic I am obsessed with. Combine that with the topic of "Star Wars" and now Cass Sunstein has written a book I am obsessed with. We found a room to hide in and we spent the next hour laughing and swapping notes on the relevancy of The Force in today's world. We didn't talk economics, world history, behavioral psychology or any of the topics he is one of the best experts in the world in: We talked about what makes stories go viral. We talked about how much we enjoyed this cultural hit that changed generations. We were two kids talking about our favorite movie. ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

16 Feb 201754min

My first podcast is 24 minutes long. It's just me. No guest. The topic: "Why College Is a Waste of Time." Then I did one about my book "Choose Yourself." One week later, I got 30 minutes with Robert Greene. Then an hour with Tucker Max, an hour with Gary Vaynerchuk, and an hour with AJ Jacobs. A month later I interviewed Dr. Wayne Dyer. Two months, Arianna Huffington. Six months, Mark Cuban. I didn't have an editor or a microphone. Three years later everyone has (or should do!) a podcast. It connects me with people I never thought possible. Or in AJ Jacobs' case, it connects people with family they didn't know existed. That's the theme of his new podcast, "Twice Removed." "The good news is once you realize that everyone is family, you can just choose," AJ said. "So you're not stuck. You've got the whole world to choose from." His first guest was Dan Savage, the sex columnist for "The Village Voice." In the other room, AJ had a secret guest, a relative 41 degrees removed from Dan. Along the way, AJ unravels the 41 connections. He had Dan in tears. "We're all connected," AJ said. "People have called genealogy the museum of me. We all see the world through our own lens." Here's what I learned from AJ's lens... 1. Start with X When I first started doing an interview podcast my audience size was X. Then I improved the quality and my downloads went to 3X.  In the case of "Twice Removed," "Start Up" and "Freakonomics" adding production makes it 10X. "For every minute that makes the air there are hours that don't," AJ said. "You can make 18 different shows using the same material." The key is to do the best with what you have today. It cost $0 to make "The James Altucher Show." And I got to do what I never dreamed possible for the first 40 years of my life. 2. Show the truth The arc of a good story starts with a problem. Luke Skywalker wanted to explore but he couldn't until his aunt and uncle were killed by stormtroopers. Bruce Wayne's parents were killed in the first few panels of Batman. You need a problem to kickstart an otherwise reluctant hero. "I love to tell my kids about my family's failures," AJ said. "Honestly, I think they think I'm total loser."   AJ told me about an Emory University study. It showed kids adjust better when they're told about their family's failures. "There's the narrative of 'We were always successful' or 'We're always losers.' Families are oscillating," AJ said. "You go through times where things are going well and times when it's total failure. Tell your kids about the struggles your family has undergone and that you emerged ok... that you survived." Give yourself permission to have an imperfect life. 3. Surprise Yourself AJ learned this from a writer at "The Daily Show." "He talked about how important it is to surprise yourself and make yourself laugh," AJ said, "which at the time I didn't really understand." So he tested it. "As you're writing, take a left turn that your brain didn't expect." He does this in "Twice Removed." And in our interview. He told me about an experiment he did with his wife. They filmed 24 hours of their day for weeks. Every argument was caught on tape. And they checked it frequently to see who was right. "It was bad either way," he said. "Because if I was wrong I looked like an idiot, but if I was right she would just get angrier." So they quit that experiment. And he started a new one: "Twice Removed." ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip... See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

14 Feb 20171h 10min

Anna Koppelman is an angel. She's the angel I wish I had looking over me  back when I was being bullied. When I was a kid, it was "Lord of The Flies" on the playground. Nobody cared at all. Kids would kill each other at recess and whoever survived went back to class. But it's different now. Bullying is a thing. It has a voice. And there's a way out of the world of "you're not good enough" and into the world where you belong... I read an article on Facebook that was going viral:"What I know Now As a Teen With Dsylexia." Anna Koppelman wrote it. Then she kept writing. When I read the article, I thought Anna was one of those alien millennials taking over the world. But even worse, she's not a millenial. Ever since birth she's been on the Internet. She's an eleventh grader. Which makes her 17 or so. Generation Z... it's a totally different animal. Anna started a charity when she was 12 years old. At 14, she asked the Huffington Post to publish her work. They said yes. Then she wrote about dyslexia, bullying, intelligence, her crushes, her rejections, and each article felt like it was going a level deeper. Her writings were read everywhere by teens who had been through similar experiences. I wish I had this as a kid. A world where I could talk to people going through what I was going through. A way to connect to my "tribe". Or a way to reach out to people and we could all figure out we weren't alone. "I couldn't not say it," she said. "I had this feeling at school and in my life of just not being able to connect with people... I had a feeling of isolation since first grade, like there was Saran wrap between me and the rest of the world." Here's what I learned from Anna Koppelman about finding out where you belong... 1. Figure out another way When Anna's "friends" discovered she couldn't read, they laughed. "You're not smart enough to be our friend," they said. She was pushed out of the tribe. But then she learned from a moose. "I was watching the children's show, 'Arthur.' And there was this kid on there. He was a moose. He had dyslexia. So I turned to my parents and said, 'I have dyslexia.'" "How did this moose exhibit the dyslexia?" "It was all just about the same feelings that I was feeling... where he was behind in his class, but he had all these great ideas he wanted to get out but couldn't. And the feeling of being trapped because there's something in your brain that's processing differently." But she found another way. And learned how to read. But kids kept making fun of her. For the next 10 years. "I just wanted to connect with people," she said. "When I would write, I would be able to connect with people. When I would perform poetry, I would be able to connect with people." "What do you mean perform poetry?" I was confused. Because it sounded like her life was miserable at school. And instead of going to school with the eye patch and going straight home, she'd head back out to go read slam poetry in front of a dozen+ strangers. "What made you do that?" "I knew that no matter how awful school was there was a world outside of school and I just needed to find that world." 2. Use your skills Anna started out writing about her interests. People spend years writing about things outside themselves. I did too. But for years I was afraid to write about the things that really scared me, or drove me, or kept me up at night. I was afraid to write about the things that shamed me. Or I was afraid because I wondered what people would think. So I wanted to learn, what did Anna, at age 14, do differently? Start with craft. Write everyday. Use your brain. Develop your analytical muscle. Build your skills. Talent is the ignition in the car. Many people have talent. Many people never turn on the car. Many people never drive the car to get to their destination. Skills are just talent in its infancy. 3. Create from one layer deeper I asked Anna about... See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

9 Feb 201736min

Sara Blakely is weird. I wish I could think like she does. I want to be weird like her. "I look at any object and try to think of any use it has other than what people had planned for it." And then she acts on it. She sees a pair of pantyhose, cuts off the feet (why not?) and creates a multi-billion dollar company, Spanx. She sees her 9 month pregnant belly and paints a basketball on it. And then inspires hundreds of other women to do the same. Creates a book out of it: The Belly Art Project, and donates the proceeds to charity. "All my life I was taught how to deal with failure," she told me. "My dad would ask us at the dinner table every night: how did you fail today?" HOW DID YOU FAIL TODAY? She got comfortable with failure at an age when every other kid wants to get an A+ at everything. She got comfortable embarrassing herself. For two years she tried to be a standup comedian. "I wasn't very good at it." Practice embarrassing yourself... Ready. Fire. Aim. She got a huge order from Nieman Marcus even though she didn't have the inventory or the production ready. She said, "YES!". Then she figured out how to get the order filled. Oprah listed Spanx as one of her "favorite things" of 2000. Oprah wanted to film her office. Sara had no office. She said, "YES!". Then she got an office and filled it up with people. Say YES! Then make things happen. Don't argue yourself into failure. Excuses are easy. Saying "yes" and then executing is hard. Get your thinking time. "It takes me five minutes to drive to work," she told me. "But I take 45 minutes. I use that time to think." It's important to think. To be creative every day. This is how she comes up with non-stop ideas to expand her brand, expand her products, and work on other projects. I suspect this is the secret for how she always sees things differently. Being creative is a practice. It's not lightening from above. It's taking the long route when you could've taken the short route. Purpose = Infectious salesmanship. While I was talking to Sara she used the word "empower" several times. Spanx clothes gives women more confidence. Empowers women. The Belly Art Project empowers pregnant women. It seems like there are three parts to a project that leads to master salesmanship. - the higher purpose for it. This gets people excited. - the actual product and its benefits. - execution Combine all three and people will get infected with your passion for your ideas. Sara was unstoppable. Don't volley. Don't engage with the people who want to argue with you. That's time wasted when you can be creative. Don't invite ego in the door. Once you've worked on your project, have passion for it, started it, be willing to take suggestions and listen to people. Ego can kill a project and close the door on good opportunities. Be aware of you mortality. Sara was selling fax machines for five years before fully launching Spanx. She could still be selling them if she never started. If she listened to all the people who tried to dissuade her. If she became afraid of the multi-billion dollar companies that could have easily squashed her. Except they didn't. She was one person and they were billions. But they lost. We are here only this precious small amount of time. Make every moment a work of art. Make every moment move you one step forward towards your dream and purpose. Invent a new undergarment even if you had never made clothes in your life. Get 100s of women to paint their pregnant bellies and then raise money for charity with the idea. "EVERYTHING IS A CANVAS," she told me. Which makes everyone a potential artist. What a great way to look at life. But I can't! Why not? For anything you want to do, for anything that excites you, take the time to figure out the next step. Ready. Fire. Aim. Just why not? Why not? ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and... See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

7 Feb 20171h 20min

He is exactly one year younger than me, almost to the day. So we could've even grown up together. We had similar interests in music. He could've taught me sewing. I could've taught him how to play chess.   But, to be honest, he worked harder than me. He stood on a corner and sold hats. Then he sold t-shirts. Then he would go to work at Red Lobster all night. Then back to school the next day.   I was lazy as a kid. I couldn't work so hard. Six billion dollars later, Daymond John sits atop the FUBU fashion empire and I think to myself, "He's one year younger than me."   Do you ever feel that: jealousy? Or if not jealousy, then maybe regret? Like there's so many things you could've done...if only...   The good news is, "if only" has two answers: "You didn't do it then." And..."Start today."   There's never any rush. If today is the day you can start enjoying something, start making money from it, start combining all of your interests into career that lasts one, five, ten years....then today is the day you should do it.   I've interview Daymond before. We covered a lot of his background and how he started when I interviewed him about his book, "The Power of Broke."   But on this interview I learned some new things.   1) DON'T QUIT YOUR DAY JOB.    Many people are unhappy in their jobs. I hear it every day from people. I get emails every day about it.   But you can't start a business in a second, or a month, or even a year.   Daymond worked at Red Lobster for SIX YEARS while he was getting FUBU off the ground. He didn't want to take a chance.   Why not? One might ask.   It's scary. If you leave a job for a new business and it doesn't work out, how will you pay your bills? I stayed at my job at HBO for 18 months after I started my first business before I would make the leap. I was really scared.   You don't leap until you can take away as many of the risks as possible.   2) DON'T DO THE COOL THING   While Daymond was working at Red Lobster and selling hats on the street, his friends were losing their lives selling drugs.   I was reading recently about Charlie Munger, Buffett's #2 man at Berkshire Hathaway and one of the richest men in the world.   He started a hedge fund in 1973. The worst time ever to start a fund. And, if I remember correctly (I refuse to Google), he was down 20-30% the first year. And then 20-30% the second year. And then he fought back and ended up making money for his investors.   Another man, probably in a very similar situation, was Bernie Madoff. We don't know exactly what happened but the theory is that when he was down he was too ashamed to tell anyone and turned it into a massive fraud.   Character is destiny. The choices you make today are your biography tomorrow.   Daymond refused to let the opinions of others veer him off his path. He worked hard, stuck to his uncool job while he pursued his passion. And made it work.   3) COMMUNITY   Critical to Daymond's success. Make the company more than just about you. Make it about the community. Then it has a life larger than "Daymond John." You create something people are willing to share.   How did he do this? Name - "FUBU" means "for u, by us". BAM! Friends - Daymond got his friends to wear it. Then their friends wanted to wear it. And so on. That's real marketing. Don't even think of advertising your product unless PEOPLE ARE FIRST DYING TO SHARE IT. Authority - LL Cool J grew up down the street from Daymond. Daymond didn't know him but he started pursuing him, asking him to wear a FUBU product in one of his videos. LL probably didn't even know who this kid was. But then he saw other kids wearing the clothes. And he responded to the name. So he started wearing FUBU in his videos. BAM! Shows - Daymond started going to all the Hip hop fashion conventions. The Magic convention in Las... See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1 Feb 201756min