Direct to Consumer Marketing

Direct to Consumer Marketing

Michael “Mike” Arons started working at Carriage House Imports, Ltd. straight out of college in the fall of 2006 (University of Indiana, Kelley School of Business). He began as a Marketing Assistant learning all aspects about sales, marketing and the regulatory complexities associated with the alcohol industry where he then progressed to become a Marketing Manager and now I'm the Director of Marketing for the company. Mike works directly with Carriage House Imports’ regional sales team to develop and implement marketing strategies that benefit both B2B and B2C objectives. Carriage House imports, markets and sells products from Europe, including their flagship brands of Verdi & Sparkletini and Figenza Mediterranean Fig Vodka. Mike was a part of the original team (2010) that helped conceptually develop and market Figenza which has now become the Fig Vodka market leader in the U.S. distributed in 24 states, with double digit growth year-over-year.

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Episoder(57)

Fitness Influencers: Embracing Passion & Balance

Fitness Influencers: Embracing Passion & Balance

Three inspiring women—Jen Eddins, Jennifer Fisher, and Lauren Chambers—shared their fitness journeys, providing insights into how they turned their passion for health and wellness into successful blog...

27 Okt 202338min

Business Owner / Influencer Balance

Business Owner / Influencer Balance

Meet the powerhouse behind Art of Sucre, Emily Harpel. Emily started Art of Sucre in 2016 when she noticed there was a hole in the market for a chic twist on a nostalgic treat. Emily took to TikTok in...

27 Sep 202319min

Claudia Vine - Moose Toys

Claudia Vine - Moose Toys

Claudia Vine is the Sr. Influencer Relations Manager at Moose Toys located in El Segundo, CA. She came to Moose as a seasoned vet in the Influencer Marketing industry with over 10 years of multi-marke...

19 Sep 202328min

Influencers and Motherhood

Influencers and Motherhood

Babbleboxx CEO Sherri Langburt is joined by 3 Influencers who are new mothers. Hayley Free Bordes (@LittleMeAndFree) Tilden Brighton Wilt (@ToBeBright) and Claudia Caminero (UpToClaudia) as they share...

28 Aug 202343min

Influencer Marketing in the Hospitality Industry

Influencer Marketing in the Hospitality Industry

Casey Barks is the Corporate Director of Marketing at Staypineapple Hotels, based out of the company's corporate HQ office located in Bellevue, WA.The product of a journalist mother, he is no stranger...

14 Aug 202337min

How Influencers Help Disrupt the Functional Beverage Category

How Influencers Help Disrupt the Functional Beverage Category

Arielle Madilian is a brand marketing manager with extensive experience in the CPG & Fine Jewelry industries. She believes in leading with authenticity first and creating mindful & purposeful content....

22 Des 202219min

A Deep Dive into Direct Response Marketing with Influencers

A Deep Dive into Direct Response Marketing with Influencers

Jolie Jankowitz is an influencer marketing consultant for DTC companies and has worked with performance-driven brands across wellness, food, and beauty. Her clients have included Athletic Greens, Fly ...

17 Nov 202225min

Veterinarian Influencer Marketing

Veterinarian Influencer Marketing

Andrew Ciccolini is a Medical Director at the National Mill Dog Rescue, a large non-profit located in Peyton Colorado, and the Director of Non-Profit Initiatives at Galaxy Vets. His background include...

15 Nov 202217min

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