Episode 183 / Mallory Erickson - Sustainable Fundraising Strategies for Deepening Donor Engagement and Retention

Today we're discussing strategies for deepening donor engagement and retention, the importance of building strong relationships, and creating a clear picture to better understand the nonprofit fundraising model and how to optimize it for our needs.

I know that many of us, and probably all fundraisers, find parts of the process challenging - but the only way to succeed is to move forward boldly. That's why Mallory and I are here to address these common challenges and offer practical advice for overcoming them.

• 00:00 - Introduction

More about our guest today

Mallory Erickson is an executive coach, fundraising consultant, and host of the podcast What the Fundraising, aimed at supporting nonprofit leaders by offering crucial advice and alternative ways to lead and fundraise. Through her signature framework, the Power Partners Formula™️, Mallory provides unique tools to help nonprofits fundraise more from foundations, corporate partners, and individuals. As of 2022, she had trained over 60,000 fundraisers using elements of her unique win-win framework, which combines best practices from executive coaching, science-backed behavior design, and fundraising strategy. If you want to feel differently about fundraising as well as find clarity and excitement about your next steps, Mallory's work is for you.

• 05:37 - Common challenges faced by fundraisers and tools for managing stress and burnout.

Misconceptions, like the belief that asking for donations is a burden on donors, can significantly hinder our fundraising success. Addressing these core beliefs is essential, along with prioritizing self-care to prevent burnout. This helps us maintain strong, effective connections with our donors. Mallory shares her insights on the five principles that lead to chronic stress and burnout in our field, along with practical tools to manage them.

• 19:38 - What The Fundraising, the book

"What The Fundraising" is Mallory's passion project, designed to help sector leaders understand key aspects of fundraising and adopt a holistic approach to avoid underlying issues that lead to chronic stress and burnout. She discusses the journey of starting this project, the challenges she faced along the way, the joy she hopes it will bring to readers, and the upcoming release dates.

• 24:15 - Fundraising strategies for nonprofits

Mallory offers invaluable practical advice for those feeling the year-end fundraising stress, highlighting the crucial difference between courage and confidence in our efforts. We cover actionable tips that you can quickly get on at the moment and strategies for connecting with mid-level donors through creative engagement opportunities.

• 33:24 - Conclusion

This is a conversation that every fundraiser needs to start creating their end of year campaign strategies. Make sure you have pen and paper around you as you listen in because this episode is a 30-minute consultation call with an expert on a holistic approach to fundraising.

Mentions
What the Fundraising Podcast

whatthefundraising.com (Book website)

Mallory Erickson Website

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