Blog Post vs. Page: How to Choose the Right Format | Deciding Where Content Belongs on Your Website | Ep. 90

Blog Post vs. Page: How to Choose the Right Format | Deciding Where Content Belongs on Your Website | Ep. 90

Are you ready to start adding content to your website, but unsure where it should go? No need to stress. We’ll walk you through the ins and outs of website content placement that makes sense, has intuitive navigation, and contributes to your SEO (search engine optimization) goals. Today we’ll go over: What your fixed website pages are used forWhat fixed website pages should be on your site and whyHow your main website pages and sub-pages differWhat your blog posts are...

Episoder(223)

Service vs Condition Pages: How Patients Search and What Google and AI Actually Want | ep. 158

Service vs Condition Pages: How Patients Search and What Google and AI Actually Want | ep. 158

Are you focusing on service pages or condition pages on your clinic website and still not seeing the rankings or patient inquiries you expected? In this episode, we break down how patients actually se...

31 Mar 15min

SEO Made Simple: How to Attract More Patients on Google and AI Searches [Propel Playback]

SEO Made Simple: How to Attract More Patients on Google and AI Searches [Propel Playback]

If you’ve ever wondered how to actually improve your position in Google, get more website traffic, or show up in AI-powered search results, this episode breaks it down in a simple, actionable way. Sea...

26 Mar 13min

Your Clinic’s Q2 SEO Plan: What to Focus on Before the Quarter Starts | Ep. 157

Your Clinic’s Q2 SEO Plan: What to Focus on Before the Quarter Starts | Ep. 157

If you want more visibility in Google, more website traffic, and better leads in Q2, it starts with having a clear SEO plan before the quarter gets underway. This episode walks through how clinic owne...

24 Mar 11min

Want Better Patients From Google? Start With These Website Pages [Propel Playback]

Want Better Patients From Google? Start With These Website Pages [Propel Playback]

If your clinic’s website just has a single “Services” page listing everything you offer, you might be holding your SEO back. In this episode, we’ll cover one of the simplest (and most overlooked) ways...

19 Mar 12min

How Different Generations Use AI vs Google to Find Clinics | Ep. 156

How Different Generations Use AI vs Google to Find Clinics | Ep. 156

AI tools like ChatGPT are changing how people research health questions online, but patients are not all using AI the same way. In this episode, we explore how different generations use and trust AI t...

16 Mar 7min

Local Link-Building for Clinics: Simple Strategies That Boost Your Google Rankings [Propel Playback]

Local Link-Building for Clinics: Simple Strategies That Boost Your Google Rankings [Propel Playback]

Local link building might sound technical, but at its core it is about relationships, reputation, and smart healthcare marketing. In this episode, Darcy breaks down how clinics can earn high quality l...

12 Mar 29min

Should Doctors Have a Personal Google Business Profile and a Location Google Business Profile? | Ep. 155

Should Doctors Have a Personal Google Business Profile and a Location Google Business Profile? | Ep. 155

Should doctors have their own Google Business Profile in addition to a location listing? This episode breaks down the difference between practitioner and practice profiles, when a separate doctor Goog...

9 Mar 11min

Google Analytics Giving You a Headache? Try This Easier Website Traffic Tracker [Propel Playback]

Google Analytics Giving You a Headache? Try This Easier Website Traffic Tracker [Propel Playback]

If Google Analytics (GA4) leaves you feeling confused, but you still want to know which marketing efforts are actually working, this episode is for you. I am walking you through a simple “analytics st...

5 Mar 11min

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