How Brain Science Drives Business with Laura Beavin-Yates
Ambition 2.010 Des 2024

How Brain Science Drives Business with Laura Beavin-Yates

This episode is brought to you by SIX. 👋 If you’re in New York City or are planning a visit before January 5, 2025, you’re going to want to head to the Music Box Theatre to see Suffs The Musical. Get your tickets now at https://suffsmusical.com/ What if you could measure and improve your emotional fitness—just like you track steps or workouts? Emotions play a powerful role in shaping the decisions we make, the connections we form, and the strategies that drive successful marketing. In today’s episode, we’re diving into the fascinating intersection of cognitive psychology, emotional decision-making, and customer behavior. Laura Beavin-Yates, PhD, the Chief Marketing Officer of SIX and Immersion, shares how neurochemicals like dopamine and oxytocin shape our behaviors and why understanding them is so important for building emotional connections in life and business. Laura also unpacks her nonlinear career journey from academia to working with major brands like Google and P&G. We explore the transformative power of data, emotional decision-making, and why psychological safety is the key to thriving in remote work environments. Laura introduces SIX, an app designed to help users identify moments that boost wellbeing and emotional health, offering a fresh perspective on how we can take ownership of our mental and emotional lives. This conversation is perfect for anyone curious about how emotions drive consumer behavior, how to create meaningful connections, or how to bring more psychological safety to the workplace. 🤝 Connect with Laura on LinkedIn: https://www.linkedin.com/in/laura-beavin-yates/ 📱 Learn more about SIX : https://www.izmed8trk.com/J84C5/2CTPL/ 🧠 Check out Immersion here: https://www.getimmersion.com/ 📷 Follow us on Instagram: https://www.instagram.com/girlbossrally/ 💻 Watch this episode on YouTube: https://www.youtube.com/girlboss 💌 Subscribe to our daily newsletter: https://girlboss.com/pages/newsletter 💼 Find your dream job or post open roles: https://jobs.girlboss.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(321)

Joanna Coles - Chief Content Officer Of Hearst Magazines & Former Editor-in-Chief of Cosmo

Joanna Coles - Chief Content Officer Of Hearst Magazines & Former Editor-in-Chief of Cosmo

Joanna Coles is a journalist, entrepreneur, producer and author. Joanna was born in England and worked in London for many years as a journalist before moving to the United States in 1997. At that time, she worked for The Guardian, and later, forThe Times of London as their New York columnist.  In 2006, she joined Hearst Magazines as the editor-in-chief of Marie Claire. Then, in 2012, she was named editor-in-chief of Cosmopolitan, the world’s largest women’s media brand. For now, Joanna is the Chief Content Officer of Hearst Magazines (she recently confirmed her resignation). As CCO, she oversees content and editorial partnerships for 300 magazines, globally. In addition to her impressive journalism career, Joanna also sits on the board of directors of Snap Inc, is the executive producer of ABC Freeform’s,The Bold Type (which is loosely based on her life and career) and she recently became an author with her book, Love Rules: How to Find a Real Relationship in a Digital World. Today Joanna is here to share tips for nailing your job interview, the best way to break into the magazine business and her advice for fellow working Mothers. Learn more about your ad choices. Visit megaphone.fm/adchoices

8 Aug 20181h 1min

Lizzie Velasquez- Author, Host & Motivational Speaker

Lizzie Velasquez- Author, Host & Motivational Speaker

Lizzie Velasquez is an author, host and Motivational speaker. Lizzie was born with a rare disease called Neonatal Progeroid Syndrome, which makes it impossible for her to gain weight. When Lizzie was 17 years old, she stumbled upon a youtube video that was titled “World’s Ugliest Woman”. To her shock, the video featured a photo of her face. Lizzie was devastated that someone could be so cruel, however, it was in that moment of absolute despair that she decided to start her public speaking career. Since then she has given speeches all over the world, including her Ted Talk, which has garnered over 17 million views. In addition to public speaking, Lizzie has authored four books, produced a documentary about her life called, A Brave Heart: The Lizzie Velasquez Story and hosted her own show on fullscreen called, Unzipped, where she challenges our society’s beauty standards. Today, Lizzie is here to chat with our editorial director, Jerico Mandybur, all about how to overcome bullying, how to turn your suffering into purpose and how to find the silver lining in your adversity.  Learn more about your ad choices. Visit megaphone.fm/adchoices

1 Aug 201858min

Angelica Ross- Actress on FX's Pose & Creator of TransTech

Angelica Ross- Actress on FX's Pose & Creator of TransTech

Angelica Ross is an actress, entrepreneur and activist. Angelica started her career in the Navy. Six months after joining, she requested and received an "uncharacterized" discharge under the "Don't Ask Don't Tell" policy, because she was harassed by enlisted men who coerced her into saying she was gay. After leaving The Navy, Angelica began her gender transition.  Angelica then moved to Hollywood, Florida and worked as a model and escort until 2003. After that she started a web development and graphic design business. Angelica launched TransTech Social Enterprises, a nonprofit creative design firm that trains and contracts transgender and other workers. In 2016, Angelica reinvented her career again, and began her professional acting career when she was in the Emmy-nominated webseries, Her Story. These days Angelica portrays the character Candy Abundance in the 2018 Ryan Murphy-produced, FX series Pose. The series is incredibly historic as it features five transgender women of color as main characters. Today Angelica is here to talk about how her adversity led to her purpose, what cisgender people can do to help transgender people and how things are changing for the transgender community. Learn more about your ad choices. Visit megaphone.fm/adchoices

25 Jul 201858min

Brooklyn Decker- Co-Founder of Finery & Actress in Netflix's Grace And Frankie

Brooklyn Decker- Co-Founder of Finery & Actress in Netflix's Grace And Frankie

Brooklyn Decker is an actress, entrepreneur and co-founder of Finery. Brooklyn's layered career started as a model when she was just a teenager. She quickly garnered success with publications like Sports Illustrated, Vogue, Elle, GQ, and Glamour. Eight years ago, she transitioned into acting. She has played parts in Ugly Betty, Battlefield, and is currently working Opposite Jane Fonda and Lily Tomlin, as a series regular on Netflix's hit show, Grace and Frankie. Most recently, Brooklyn has taken on a new role as co-founder of Finery, the world's first automated digital wardrobe platform. Finery was created with the premise of helping women get back some of the time, money and mind-space currently spent on their wardrobes. Finery is growing rapidly and recently raised $5 million in funding! Today Brooklyn is here to talk about how to reinvent your career, the steps to fund your startup and how to confidently navigate and break through a male-dominated business.  Learn more about your ad choices. Visit megaphone.fm/adchoices

18 Jul 201846min

Jameela Jamil-Actress on The Good Place & Creator of “i Weigh”

Jameela Jamil-Actress on The Good Place & Creator of “i Weigh”

Jameela Jamil is an actress, journalist, DJ, Model and activist. In 2009, Jameela’s life changed dramatically as she went from an English teacher, to hosting T4, the most popular Youth TV program in the UK. Ever the boundary-breaker, Jameela became the first female presenter to host  BBC Radio 1’s Official Chart Show. After a health scare she had in her late 20s, Jameela decided to completely restart her life: she quit her radio job and moved to the United States. Within a short amount of time, she had come upon a career she never expected: Acting. Jameela can currently be seen starring in Mike Schur’s series for NBC, The Good Place, where she acts opposite Ted Danson and Kristen Bell. Activism is also huge to Jameela. She recently launched a body positivity movement on instagram called “i weigh”. Today, Jameela is here to talk about how to attain positive body image, how to gain the courage to take a major leap and how to manage all your side and front hustles.  Learn more about your ad choices. Visit megaphone.fm/adchoices

11 Jul 20181h 1min

Shelley Zalis- Founder of The Girls' Lounge & CEO Of The Female Quotient

Shelley Zalis- Founder of The Girls' Lounge & CEO Of The Female Quotient

Shelley Zalis is a founder, CEO and internationally-renowned thought leader for advancing equality in the workplace.  Shelley changed the game by becoming the first female chief executive of a company, ranked in the research industry’s top Twenty-Five. Today, as CEO of The Female Quotient, Shelley is advancing gender equality across industries with the Girls’ Lounge: a pop-up experience at conferences across the globe, as well as within companies. In addition to being an entrepreneur and thought leader, Shelley is also an admired speaker and skilled moderator who has interviewed influencers such as Katie Couric, Gwyneth Paltrow, Sheryl Sandberg and Arianna Huffington on topics related to equality and leadership. Today she is here to share how the world of business and tech is changing for women, how you can break through the glass ceiling of middle management and how you can help with the fight for equality in your workplace. Learn more about your ad choices. Visit megaphone.fm/adchoices

4 Jul 20181h 1min

Hannah Hart- YouTuber, Entrepreneur & New York Times Best-Selling Author

Hannah Hart- YouTuber, Entrepreneur & New York Times Best-Selling Author

Hannah Hart is an award-winning comedian, TV host, Forbes’ 30 Under 30 recipient and New York Times best-selling author. Hannah is the creator and star of her weekly web series,  “My Drunk Kitchen”, which has amassed millions of views since its first episode in 2011. Hannah has written two New York Times Best Sellers, titled My Drunk Kitchen: A Guide to Eating, Drinking, and Going with Your Gut and Buffering: Unshared Tales Of A Life Fully Loaded. In addition to books and YouTube, she also co-produced and starred in Lionsgate's fall 2016 comedy Dirty 30. Most recently, Hannah has partnered with Cadence13 to produce her self-help podcast, HANNAHlyze THIS and is working with Ellen Digital on an currently untitled, unscripted series where she’ll be giving people love and dating advice. Today she's here to talk about her career trajectory, how you can get into the entertainment business and how to push through creative blocks.  Learn more about your ad choices. Visit megaphone.fm/adchoices

27 Jun 201853min

Shan-Lyn Ma- CEO and Co-Founder of Zola

Shan-Lyn Ma- CEO and Co-Founder of Zola

Shan-Lyn Ma is the CEO and Co-Founder of Zola. Shan-Lyn started her career at Yahoo!, which was a company she had dreamed of working at all her life. In 2008 she moved onto Gilt, where she started as a product manager and eventually became Senior Director of Product. She also Founded and was the GM of Gilt Taste, the food & wine division. In 2012 Shan went to Chloe + Isabel, but quickly realized that it was time for her to start her own company.  Her company, Zola, launched in 2013 and quickly became the country’s fastest growing wedding registry. Today Zola carries 60,000 gifts from more than 600 different brands and it has been used by over 500,000 couples. On top of all this, Shan is an angel investor in about 15 companies including several female-founded companies. Today Shan is here to talk about her journey to becoming an entrepreneur, how to pitch to Venture Capitalists and the right way to transition your career. Learn more about your ad choices. Visit megaphone.fm/adchoices

20 Jun 201851min

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