How Brain Science Drives Business with Laura Beavin-Yates
Ambition 2.010 Des 2024

How Brain Science Drives Business with Laura Beavin-Yates

This episode is brought to you by SIX. 👋 If you’re in New York City or are planning a visit before January 5, 2025, you’re going to want to head to the Music Box Theatre to see Suffs The Musical. Get your tickets now at https://suffsmusical.com/ What if you could measure and improve your emotional fitness—just like you track steps or workouts? Emotions play a powerful role in shaping the decisions we make, the connections we form, and the strategies that drive successful marketing. In today’s episode, we’re diving into the fascinating intersection of cognitive psychology, emotional decision-making, and customer behavior. Laura Beavin-Yates, PhD, the Chief Marketing Officer of SIX and Immersion, shares how neurochemicals like dopamine and oxytocin shape our behaviors and why understanding them is so important for building emotional connections in life and business. Laura also unpacks her nonlinear career journey from academia to working with major brands like Google and P&G. We explore the transformative power of data, emotional decision-making, and why psychological safety is the key to thriving in remote work environments. Laura introduces SIX, an app designed to help users identify moments that boost wellbeing and emotional health, offering a fresh perspective on how we can take ownership of our mental and emotional lives. This conversation is perfect for anyone curious about how emotions drive consumer behavior, how to create meaningful connections, or how to bring more psychological safety to the workplace. 🤝 Connect with Laura on LinkedIn: https://www.linkedin.com/in/laura-beavin-yates/ 📱 Learn more about SIX : https://www.izmed8trk.com/J84C5/2CTPL/ 🧠 Check out Immersion here: https://www.getimmersion.com/ 📷 Follow us on Instagram: https://www.instagram.com/girlbossrally/ 💻 Watch this episode on YouTube: https://www.youtube.com/girlboss 💌 Subscribe to our daily newsletter: https://girlboss.com/pages/newsletter 💼 Find your dream job or post open roles: https://jobs.girlboss.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(321)

Karley Sciortino- Founder of Slutever.com and author of Slutever

Karley Sciortino- Founder of Slutever.com and author of Slutever

Karley Sciortino,  is the founder of Slutever, a website that explores sexuality through both humor and intellect. Karley explores all manner of between-the-sheets topics on her  blog, as well as in a monthly Vogue column called “Breathless”.  She’s also the creator and host of a documentary series on Viceland and she recently released her debut book titled Slutlever: Dispatches from a Sexually Autonomous Woman in a Post-Shame World.   Today, she’ll talk to us about sexuality, relationships, and the work she’s doing to promote a shame-free world. Learn more about your ad choices. Visit megaphone.fm/adchoices

7 Feb 201855min

 Sarah Jessica Parker: Actress, producer, entrepreneur

Sarah Jessica Parker: Actress, producer, entrepreneur

Today, Sophia speaks to the inimitable SJP about her latest project, HBO’s hit series, Divorce. The pair reflect on what made Sex and the City such a lasting phenomenon, and of course, SJP speaks about her involvement with the #TimesUp movement. Learn more about your ad choices. Visit megaphone.fm/adchoices

31 Jan 201858min

Lilly Singh: YouTube’s Superwoman, blogger, comedian, author, actress and sometimes rapper.

Lilly Singh: YouTube’s Superwoman, blogger, comedian, author, actress and sometimes rapper.

Lilly Singh also known as the YouTube sensation behind "Superwoman." The comedian, rapper, author, actress, and motivational speaker has over 13 million video subscribers and over 1 billion video views. She joins us today to talk about how she went from battling depression, to being the highest grossing female YouTube star.  Learn more about your ad choices. Visit megaphone.fm/adchoices

24 Jan 201858min

Rupi Kaur- Poet, Artist and Performer

Rupi Kaur- Poet, Artist and Performer

Rupi Kaur is a poet, artist, and performer whose ability to thoughtfully observe and connect women through her words has inspired readers around the world. At just 25, with over 2.1 million followers on Instagram, she has taken the world by storm and has become the voice of a generation. Her books, the recently released the sun and her flowers, and her debut book, milk and honey, are international best sellers with milk and honey selling over 2.5 million copies and and landing as a #1 New York Times Bestseller. Learn more about your ad choices. Visit megaphone.fm/adchoices

17 Jan 20181h 3min

Dr. Lauren Hazzouri- clinical psychologist and founder of HeyLauren.com

Dr. Lauren Hazzouri- clinical psychologist and founder of HeyLauren.com

Meet Dr. Lauren Hazzouri. Dr Lauren is offering women a new approach to mental healthcare. Her treatment program, "The Practice" is an online and in-person, community based program that is infused with art, music, dance and Dr. Lauren's ability to speak candidly regarding the ever-present issues plaguing young girls and women in our society. Ge ready-- this episode is a workout for your spirit, a pep rally for your soul and an introduction to one of the coolest docs we know. Learn more about your ad choices. Visit megaphone.fm/adchoices

10 Jan 201855min

Self Service is Coming  - Sunday 1/14

Self Service is Coming - Sunday 1/14

Beginning Sunday, January 14th, GB Editorial Director Jerico Mandybur brings you a weekly deep dive into the world of spiritual, social and physical Self Care. Learn more about your ad choices. Visit megaphone.fm/adchoices

7 Jan 20184min

Kate Berlant, stand-up comedian and writer

Kate Berlant, stand-up comedian and writer

Kate Berlant is an actor, stand-up comedian and writer who was profiled by The New York Times as a “magnetic improvisational comic” at the forefront of experimental comedy.   Today, she’ll join us to talk about her career as a woman in comedy and she’ll teach us a few improv strategies that might help you nail your next big interview or boardroom presentation.  Learn more about your ad choices. Visit megaphone.fm/adchoices

3 Jan 201854min

Arian Simone- CEO of Arian Simone Enterprises

Arian Simone- CEO of Arian Simone Enterprises

Imagine losing your job, running out of money, living in your car and going days without a meal. Well, that’s what happened to our guest Arian Simone. Instead of letting it crush her, she leaned on her faith, her ingenuity and positive vibes to help her find her way to her dream career. Now, she’s the CEO of Arian Simone Enterprises. On this episode, she’ll share her story and tell us what she learned about being fearless.  Learn more about your ad choices. Visit megaphone.fm/adchoices

27 Des 201753min

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