How Brain Science Drives Business with Laura Beavin-Yates
Girlboss Radio10 Des 2024

How Brain Science Drives Business with Laura Beavin-Yates

This episode is brought to you by SIX. 👋 If you’re in New York City or are planning a visit before January 5, 2025, you’re going to want to head to the Music Box Theatre to see Suffs The Musical. Get your tickets now at https://suffsmusical.com/ What if you could measure and improve your emotional fitness—just like you track steps or workouts? Emotions play a powerful role in shaping the decisions we make, the connections we form, and the strategies that drive successful marketing. In today’s episode, we’re diving into the fascinating intersection of cognitive psychology, emotional decision-making, and customer behavior. Laura Beavin-Yates, PhD, the Chief Marketing Officer of SIX and Immersion, shares how neurochemicals like dopamine and oxytocin shape our behaviors and why understanding them is so important for building emotional connections in life and business. Laura also unpacks her nonlinear career journey from academia to working with major brands like Google and P&G. We explore the transformative power of data, emotional decision-making, and why psychological safety is the key to thriving in remote work environments. Laura introduces SIX, an app designed to help users identify moments that boost wellbeing and emotional health, offering a fresh perspective on how we can take ownership of our mental and emotional lives. This conversation is perfect for anyone curious about how emotions drive consumer behavior, how to create meaningful connections, or how to bring more psychological safety to the workplace. 🤝 Connect with Laura on LinkedIn: https://www.linkedin.com/in/laura-beavin-yates/ 📱 Learn more about SIX : https://www.izmed8trk.com/J84C5/2CTPL/ 🧠 Check out Immersion here: https://www.getimmersion.com/ 📷 Follow us on Instagram: https://www.instagram.com/girlbossrally/ 💻 Watch this episode on YouTube: https://www.youtube.com/girlboss 💌 Subscribe to our daily newsletter: https://girlboss.com/pages/newsletter 💼 Find your dream job or post open roles: https://jobs.girlboss.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(320)

Sloane Crosley, Author

Sloane Crosley, Author

Sloane Crosley is a #Girlboss literary darling. She's the author of two personal essay collections, I Was Told There'd Be Cake and How Did You Get This Number. She’s written for The New York Times, New York Magazine, and The Wall Street Journal, and her work has been a finalist for the Thurber Prize of American Humor. She's recently released her first novel, The Clasp, a story about three friends and their madcap adventure to recover a lost, historic necklace. Learn more about your ad choices. Visit megaphone.fm/adchoices

3 Des 201554min

Liz Goldwyn - Author, Director

Liz Goldwyn - Author, Director

Liz Goldwyn is a jack of all trades and a master of all them. Her career ranges from working at Planned Parenthood at age 13, contributing to The New York Times Magazine, and curating Sotheby's fashion department. She is out with her second book, Sporting Guide, which delves into the world of prostitution in 19th century Los Angeles. Sophia and Liz discuss her book, sexuality, buttermilk beauty routines and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

25 Nov 201534min

Kay Cannon - Screenwriter, Pitch Perfect & Pitch Perfect 2

Kay Cannon - Screenwriter, Pitch Perfect & Pitch Perfect 2

Kay Cannon is one of the funniest women working in Hollywood today. As a staff writer for 30 Rock and the screenwriter for both Pitch Perfect and Pitch Perfect 2, Kay has made kept us laughing in the theaters and in our homes. Sophia and Kay discuss working as a lady in comedy, having Tina Fey as a mentor, and the glory days at Macaroni Grill. Learn more about your ad choices. Visit megaphone.fm/adchoices

19 Nov 201550min

Sheree Waterson, CEO Nasty Gal

Sheree Waterson, CEO Nasty Gal

This week, Sophia talks to a personal mentor: Sheree Waterson. Over the past 25 years, Sheree has conquered the retail world - starting as a holiday gift wrapper at Joseph Magnin Co. to rising to the CEO of Nasty Gal. Sheree talks candidly about her successes and challenges at Lululemon, shares her leadership tips, and gives us an inside look at scaling the magic of Nasty Gal. Learn more about your ad choices. Visit megaphone.fm/adchoices

12 Nov 201533min

Madeline Poole, Nail Artist, Author, Global Color Ambassador at Sally Hansen

Madeline Poole, Nail Artist, Author, Global Color Ambassador at Sally Hansen

Madeline Poole is a nail artist queen. She’s painted the famous nails of Miley Cyrus and Stella McCartney. Her tutorials have been featured on Vogue.com, TeenVogue.com, Refinery29, and IntoTheGloss. She’s the Global Color Ambassador for Sally Hansen, and she's the author ofNails, Nails, Nail!: 25 DIY Creative Nail Art Projects. This episode of #girlboss radio is sponsored by Audible.com. Get a free audiobook of your choice at Audible.com/GIRLBOSS Learn more about your ad choices. Visit megaphone.fm/adchoices

5 Nov 201554min

Grace Helbig, YouTube Personality, Comedian, Author

Grace Helbig, YouTube Personality, Comedian, Author

Grace Helbig is the digital #Girlboss of our dreams. Her hit Youtube channel It's Grace has over 2.5 million subscribers. She hosts the popular podcast Not Too Deep with Grace Helbig, and she's The New York Times bestselling author of Grace’s Guide: The Art of Pretending to Be a Grown-Up. Grace opens up about being a introvert on the web, her controversy with E!, and working as the CEO of her multifaceted brand.   Learn more about your ad choices. Visit megaphone.fm/adchoices

29 Okt 201524min

Charlize Theron, Actress, Producer, Activist, Mother.

Charlize Theron, Actress, Producer, Activist, Mother.

For our first episode, Sophia talks to the ultimate #Girlboss: Charlize Theron. You might know Charlize as an Academy Award winning actress who dazzles us playing strong, complex women on screen. But she's a #Girlboss in every way off screen too. Theron is a U.N. Messenger of Peace, the founder of the Charlize Theron Africa Outreach Project, and a mother of two. We talk to the actress about her career trajectory, the Hollywood gender pay gap, the importance of girlfriends in your life, and much more. Learn more about your ad choices. Visit megaphone.fm/adchoices

22 Okt 201526min

Introducing #girlboss radio

Introducing #girlboss radio

On each episode, Nasty Gal founder and author of #Girlboss Sophia Amoruso interviews world-class girlbosses who have made their mark in creative, cultural, and business ventures to extract solid advice from the lessons they've learned along the way. Expect hilarious co-hosts and conversations you won't hear anywhere else. On this podcast Sophia hopes to humanize the known, champion the unknown, and, well, laugh a little about the absurdity that is life. Are you ready?  Learn more about your ad choices. Visit megaphone.fm/adchoices

17 Sep 20152min

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