#27 B2B Sales Trends 2025 | Mikko Honkanen

#27 B2B Sales Trends 2025 | Mikko Honkanen

In this episode of the "Don't Blame the CRM" podcast, we reflect on a decade of predicting B2B sales trends and look ahead to 2025.

Since 2015, we’ve highlighted six key trends each year. Early predictions included Sales Automation, AI, and SDRs.

Later, sales playbooks and personalization emerged. Post-COVID, PLG, RevOps, and hybrid teams took focus.

Most recently, generative AI, signal-based selling, and near-bound strategies have shaped the industry. What’s next for 2025?

Here are our predictions:

1. AI Agents and Co-pilots starting to become mainstream

2. Discipline as a competitive edge

3. Founder/Executive-led sales & lead generation

4. Retention is the key

5. Self-serve adoption continues to grow

6. Time for Chief GTM Officers

Tune in to discover more details about the trends that are set to redefine B2B sales and how to stay ahead.

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Vainu specializes in providing relevant, reliable, and timely company data for B2B businesses and helps B2B professionals plan and execute effective sales and marketing initiatives at scale. To find out more about Vainu, visit https://www.vainu.com

Episoder(38)

#23 The importance of being data-driven in B2B sales | Johanna Korhonen | Dear Lucy

#23 The importance of being data-driven in B2B sales | Johanna Korhonen | Dear Lucy

Johanna Korhonen is the CSO of Dear Lucy and was one of the first salespeople at Supermetrics – one of the most successful SaaS companies in the Nordics. In this episode Johanna gives tons of concrete...

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#22 [In Finnish] Monikanavaisen myynnin johtaminen ja RevOps käytännössä | Kati Huusko-Viikilä

#22 [In Finnish] Monikanavaisen myynnin johtaminen ja RevOps käytännössä | Kati Huusko-Viikilä

This episode is in Finnish.Tässä jaksossa syvennymme Revenue Operationsin (RevOps) maailmaan Kati Huusko-Viikilän kanssa, joka on RevOps-strategiatoimisto Revoryn perustaja. Keskustelemme hänen kirjoi...

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#21 [In Finnish] Miksi Revenue Operations on liikevaihdon kasvun salainen ase? | Mika Jordanov

#21 [In Finnish] Miksi Revenue Operations on liikevaihdon kasvun salainen ase? | Mika Jordanov

[This podcast episode is In Finnish] Tervetuloa podcastin kolmanteen kauteen, joka alkaa jaksolla 21. Tässä jaksossa Vainun Mikko Honkanen haastattelee revenueops.fi -palvelun kanssaperustajaa (ja yht...

28 Mai 202427min

#20 RevOps go-to-market strategy process in a nutshell | Wouter Dieleman

#20 RevOps go-to-market strategy process in a nutshell | Wouter Dieleman

In this episode, Aamer Hasu and Wouter Dieleman discuss key strategies for optimizing Revenue Operations (RevOps). Note: this episode contains a few of minutes of screensharing, which of course cannot...

16 Mai 202424min

#19 Trends for RevOps 2023 | Helion B2B, Vainu, vloxq, Retriever

#19 Trends for RevOps 2023 | Helion B2B, Vainu, vloxq, Retriever

There’s a growing amount of new RevOps people in the Nordics. If you’re one of them, what key things should you focus on? Tune in to the first panel discussion of vloxq’s new OPEX Community, where Lot...

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#18 5 Dos and Don'ts  for Efficient  B2B Sales  in 2023 | Vainu, HubSpot, Radiant, Contractbook

#18 5 Dos and Don'ts for Efficient B2B Sales in 2023 | Vainu, HubSpot, Radiant, Contractbook

Communication fatigue is a real challenge. People—including your potential buyers—are being bombarded with messages daily. Given that this is unlikely to change anytime soon, what can you do? We teame...

14 Mar 202356min

#17 PLG vs. sales-led growth in a SaaS scale-up | Henri Ripatti | Supermetrics

#17 PLG vs. sales-led growth in a SaaS scale-up | Henri Ripatti | Supermetrics

In this episode, Vainu's co-founder Mikko discussed with Henri Ripatti, Sales Operations Director at Supermetrics, one of the fastest-growing SaaS businesses in the Nordic countries.At Supermetrics, a...

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#16 RevOps: Know Your Customers | Elisabeth Norberg | Telavox

#16 RevOps: Know Your Customers | Elisabeth Norberg | Telavox

In our 16th Don't Blame the CRM podcast episode, we discussed with Elisabeth Norberg, Revenue Operations & Intelligence Manager at Swedish telecommunications software company, Telavox. Knowing your cu...

28 Feb 202330min

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