A Better HR Business23 Okt 2023

Episode 220 - Marketing For Neurodivergent Business Owners - with Andrew McDonald - The Neurodivergent Copywriter

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.

Today we're joined on the show by Andrew McDonald - The Neurodivergent Copywriter.

Andrew McDonald, a neurodivergent entrepreneur himself, shares his expertise in copywriting and marketing strategies tailored specifically for neurodivergent business owners. He understands the unique challenges and barriers that they face and provides valuable insights on how to overcome them.

During our conversation, Andrew discussed the concept of neurodivergence and how it affects the way individuals perceive and interact with the world. He also touched upon his personal journey in launching his business and the struggles he faced when following the standard marketing advice designed for neurotypical entrepreneurs.

Discover how Andrew identified a niche in supporting neurodivergent entrepreneurs through copywriting and marketing techniques that resonate with their specific needs. He highlights the importance of building a sustainable business, growing at a manageable pace, and nurturing meaningful connections with clients.

Join us as we explore the intersection of HR consultancy, entrepreneurship, and neurodiversity in this enlightening episode. Whether you're a neurodivergent business owner yourself or simply interested in understanding the unique perspectives of this community, this episode is sure to provide valuable insights and actionable takeaways.

In a wide-ranging discussion, Andrew and I talked about:

☑️ The struggles faced by neurodivergent entrepreneurs when applying marketing strategies designed for neurotypical audiences.

☑️ The negative impact of certain marketing strategies, such as aggressive cold emailing, on individuals with neurodivergent traits.

☑️ The shift towards building a sustainable business rather than focusing on rapid growth and quick financial success.

☑️ How to use 'lead magnets' to generate new sales leads for your business.

☑️ How to use automated email marketing to generate more sales calls for your business.

☑️ And much more!

Thanks, Andrew!

Website: https://www.andrewmcdonald.biz/

Ebook: www.andrewmcdonald.biz/book

LinkedIn: https://www.linkedin.com/in/andrewamcdonald/

The name of the village in Wales: Llanfairpwllgwyngyllgogerychwyrndrobwll-Llantysiliogogogoch :)

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

WANT MORE CUSTOMERS OR CLIENTS?

Want more clients for your HR-related consultancy or HR Tech business?

Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services.

WANT TO START AN HR BUSINESS?

Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(313)

Episode 313: Growing A Geofencing & AI Recruitment Technology Company (For Easier Hiring) – crooton

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guests, Stephen Anderson (CEO) and Marc Harrison (Account Director) discuss how crooton is transforming recruitm...

23 Jun 23min

Episode 312: Growing A Support Platform For Independent Contractors - with Mike Minett, Founder of PORTABL

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Mike Minett, Founder of PORTABL, an innovative platform reimagining financial, health, and wellbeing serv...

19 Jun 23min

Episode 311: Growing An Employee Financial Wellness Business - with Joelle Vail from BrightPlan

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Joelle Vail, talk about how holistic financial wellness solutions are driving major changes for employers...

4 Jun 22min

Episode 310: From Corporate HR Leader To Independent Compensation Consultant - with Scott Trumpolt

In this episode, Ben is joined by Scott Trompolt, founder and principal consultant at Trompolt Compensation Design Solutions (TCDS). With over 18 years in corporate HR leadership across the US and Ger...

12 Mai 36min

Episode 309: Growing A Visual Storytelling and Training Company - with Si Beales from Sidedoor Studio

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Si Beales, Founder/Learning Director at Sidedoor Studio talk about how to attract HR clients with vis...

30 Apr 17min

Episode 308: Turn Your Expertise Into Income-Producing Assets - with Conor Lynch

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Conor Lynch, digital innovator, educator, and author of “Learn Earn Own”, talk about how individuals and ...

20 Apr 20min

Episode 307: Want More Sales Meetings and Demos? Try Pre-Conversion Events

In this episode, Ben explains how “pre-conversion events” can help HR consultancies and HR tech firms win more business. Instead of relying only on surface-level marketing like posts, emails, and outr...

13 Apr 10min

Episode 306: Growing An International Job Search Engine – with Yevhen Onatsko from Jooble

Most job platforms say they help you “get more applicants.” What employers actually need is understanding why roles aren’t getting filled - and fixing that. Yevhen Onatsko, US Country Manager at Joobl...

26 Mar 18min