Episode 242 - [BEN SOLO] An Example Of Clever Positioning For An (HR-ish) Business

Episode 242 - [BEN SOLO] An Example Of Clever Positioning For An (HR-ish) Business

In today's episode, Ben shares an example of clever positioning for an (HR-related-ish) business and explains how you can strengthen your business positioning to win more new business.

(By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc).

If you're in Ireland, check out 2468 Workplace Appreciation :)

While you're here, check out the HR Business Accelerator . . .

The HR Business Accelerator helps people who run their own businesses in the broad ‘HR’ field and helps people who are getting ready to start their own HR business.

We’ve helped hundreds of HR consultants around the world to grow their own successful businesses – the HR Business Accelerator will help you too.

To learn more or to join, visit: https://join.getmorehrclients.com/accelerator_summary_organic.

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

WANT MORE CUSTOMERS OR CLIENTS?

Want more clients for your HR-related consultancy or HR Tech business?

Check out: www.GetMoreHRClients.com/Services.

WANT TO START AN HR BUSINESS?

Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Services for resources.

ABOUT THE 'A BETTER HR BUSINESS' PODCAST

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.

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Episoder(313)

Episode 313: Growing A Geofencing & AI Recruitment Technology Company (For Easier Hiring) – crooton

Episode 313: Growing A Geofencing & AI Recruitment Technology Company (For Easier Hiring) – crooton

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guests, Stephen Anderson (CEO) and Marc Harrison (Account Director) discuss how crooton is transforming recruitm...

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Episode 312: Growing A Support Platform For Independent Contractors - with Mike Minett, Founder of PORTABL

Episode 312: Growing A Support Platform For Independent Contractors - with Mike Minett, Founder of PORTABL

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Mike Minett, Founder of PORTABL, an innovative platform reimagining financial, health, and wellbeing serv...

19 Jun 23min

Episode 311: Growing An Employee Financial Wellness Business - with Joelle Vail from BrightPlan

Episode 311: Growing An Employee Financial Wellness Business - with Joelle Vail from BrightPlan

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Joelle Vail, talk about how holistic financial wellness solutions are driving major changes for employers...

4 Jun 22min

Episode 310: From Corporate HR Leader To Independent Compensation Consultant - with Scott Trumpolt

Episode 310: From Corporate HR Leader To Independent Compensation Consultant - with Scott Trumpolt

In this episode, Ben is joined by Scott Trompolt, founder and principal consultant at Trompolt Compensation Design Solutions (TCDS). With over 18 years in corporate HR leadership across the US and Ger...

12 Mai 36min

Episode 309: Growing A Visual Storytelling and Training Company - with Si Beales from Sidedoor Studio

Episode 309: Growing A Visual Storytelling and Training Company - with Si Beales from Sidedoor Studio

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Si Beales, Founder/Learning Director at Sidedoor Studio talk about how to attract HR clients with vis...

30 Apr 17min

Episode 308: Turn Your Expertise Into Income-Producing Assets - with Conor Lynch

Episode 308: Turn Your Expertise Into Income-Producing Assets - with Conor Lynch

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Conor Lynch, digital innovator, educator, and author of “Learn Earn Own”, talk about how individuals and ...

20 Apr 20min

Episode 307: Want More Sales Meetings and Demos? Try Pre-Conversion Events

Episode 307: Want More Sales Meetings and Demos? Try Pre-Conversion Events

In this episode, Ben explains how “pre-conversion events” can help HR consultancies and HR tech firms win more business. Instead of relying only on surface-level marketing like posts, emails, and outr...

13 Apr 10min

Episode 306: Growing An International Job Search Engine – with Yevhen Onatsko from Jooble

Episode 306: Growing An International Job Search Engine – with Yevhen Onatsko from Jooble

Most job platforms say they help you “get more applicants.” What employers actually need is understanding why roles aren’t getting filled - and fixing that. Yevhen Onatsko, US Country Manager at Joobl...

26 Mar 18min

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