How Gymshark built a unicorn with influencers - Noel Mack
We're again talking about one of my favourite topics; challenger brands. In this episode we've got one of the most successful challenger brands in the world, Gymshark. They're one of the original infl...
19 Jun 202450min
B2B brand building in the era of AI with Jon Lombardo and Peter Weinberg
Listeners of have shown me time and again that you want more B2B content, so in this episode I'm joined again by the Les and Peter of B2B, Jon Lombardo and Peter Weinberg (previously of the LinkedIn B...
12 Jun 202450min
Cannes Lions CEO on the power of creativity, the creator economy and making connections - Simon Cook
Every year, the advertising industry descend upon the south of France to meet up in Cannes over a glass of rosé to celebrate the power of creativity. So I thought it was about time that I caught up wi...
5 Jun 202440min
How Cadbury turned "Glass and a Half in Everyone" into one of the most effective campaign ideas in the world
In this episode, we talk about one of my all time favourite brands, Cadbury. They're also one of the best performers on the System1 database, consistently creating five star work. To find out more abo...
29 Mai 202454min
From Hamlet to Haribo: the serious case for humour - Trevor Robinson
In this episode, we're talking about a very, very serious topic. Humour. It turns out humour is not just funny, but it's good for business. In fact, humour in advertising is one of the most effective ...
22 Mai 202450min
How Monzo used emotional advertising, a hot coral card & customer obsession to become Britain's best bank - AJ Coyne
Monzo Bank has fast become Britain's favourite bank, offering a customer focused online banking approach that consumers were craving. When Monzo started in 2015 they managed to challenge the incumbent...
15 Mai 202442min
Snapchat CMO on fixing social media, being creative leader of the decade and lessons from Dan Wieden - Colleen DeCourcy
Colleen DeCourcy is the Chief Creative Officer at Snap, having previously spent over a decade at Wieden+Kennedy as co-president and Chief Creative Officer, working on some of the largest brand account...
8 Mai 202442min
Scott Galloway on the end of the brand era, monetising rage and how to create wealth
Scott Galloway is Professor of Marketing at NYU Stern School of Business and host of the Prof G and Pivot podcasts. In this episode Prof G lives up to the billing as the most uncensored guest on the p...
1 Mai 20241h 11min
