How To Get B2B Attribution Right The Easy Way
In this episode, Eric and Neil discuss proven B2B attribution strategies, highlighting why the obsession with perfect multi-touch tracking misses the bigger picture. They explain the benefits of blend...
8 Okt 202531min
Is AI in a Bubble Right Now?
In this episode, Eric and Neil dive into the current state of the AI market, debating whether AI—and especially AI stocks—are in a bubble or represent lasting value. They analyze major players like Nv...
7 Okt 202525min
AI Is Making You Dumber (study)
In this episode, Neil and Eric tackle whether AI is making us dumber and what that means for the next generation of marketers. They discuss falling literacy and math scores, why kids need strong criti...
7 Okt 202519min
AI Companies Are Taking a Lot of The Good Marketers
In this episode, Eric and Neil talk about how AI companies are outbidding everyone for elite marketers, why many would join an AI rocket ship if starting today, and the reality of 996 work cultures. T...
2 Okt 202521min
Why Framing Is Everything
In this episode, Neil and Eric dive into the psychology of framing, from how child-mortality data shifts when reframed to the power of decoy pricing in guiding customer choices. They discuss why consi...
1 Okt 202516min
Google AI Mode is About to Get More Popular
In this episode, Eric and Neil unpack Google AI Mode’s Chrome integration and how 100M MAUs could ignite a new distribution flywheel—fueling ads, partnerships, and startup pressure. They compare Googl...
30 Sep 202520min
Elon Musk's 'Daddy's Home' Insane Work Schedule
In this episode, Neil and Eric dissect Elon Musk’s “Daddy is very much home” grind—from Optimus engineering to late-night Tesla chip reviews and a Colossus 2 data center walk. They explore Musk’s DESA...
29 Sep 202528min
AI has changed SEO forever (SEO vs GEO)
In this episode, Neil and Eric break down how to win both Google rankings and AI citations. They compare short-query SEO factors like backlinks, authority, and technical signals with AI-driven co-cita...
25 Sep 202521min
