Tailscale and Market Segmentation with Avery Pennarun
The Business of Open Source25 Mai 2022

Tailscale and Market Segmentation with Avery Pennarun

Today I’m chatting with Avery Pennarun, CEO of Tailscale. Tailscale is a VPN service that makes devices and applications accessible anywhere in the world by enabling encrypted point-to-point connections using the open source WireGuard protocol. Avery begins by talking about his experience building a start-up while he was a college student and how things have changed as he leads his current start-up. Avery recommends the book “Crossing the Chasm” and we discuss market segmentation as it relates to creating a successful start-up. Avery explains how Tailscale has been successful in implementing market segmentation strategies. We conclude our conversation by talking about goal setting and the importance of quality.


Highlights:

  • Avery talks about his first start-up experience as a college student (1:10)
  • Avery recommends “Crossing the Chasm” and discusses how it influenced his start-ups (7:54)
  • We discuss market segmentation strategy (13:29)
  • Specific marketing strategies used at Tailscale (18:41)
  • Avery talks about mistakes he’s made while building his start-ups (22:24)
  • Goal setting in start-ups (24:42)
  • We talk about the importance of quality in building word of mouth success (29:49)
  • Avery answers the question “How do you maintain an identity as an engineer when you are also a serial entrepreneur?” (33:23)


Links:

Avery

  • Twitter: @apenwarr @tailscale
  • Company: https://www.tailscale.com

Episoder(269)

Changing Your Price Anchor with Anais Concepcion

Changing Your Price Anchor with Anais Concepcion

There’s a new episode of The Business of Open Source today! It’s been a while. I talked with Anais Concepcion about a program she’s been testing at Grist to give free activation codes for the enterpri...

11 Feb 32min

Earning Trust with Tom Hacohen

Earning Trust with Tom Hacohen

This week on The Business of Open Source, I spoke with Tom Hacohen, CEO and founder at Svix. We kicked off the conversation by talking about why Svix is an open core company… but Tom still initially d...

8 Okt 202535min

Go-To-Market for Open Source Companies with Quentin Sinig

Go-To-Market for Open Source Companies with Quentin Sinig

This week on The Business of Open Source, I spoke with Quentin Sinig, who has been the first “business” hire at three open source companies; Strapi, Kestra and now Pruna.ai. We covered a lot of ground...

24 Sep 202534min

Open Foundations with Or Weis

Open Foundations with Or Weis

This week on The Business of Open Source, I spoke to Or Weis, the CEO and co-founder of Permit.io. Or is a serial entrepreneur who has had a long career in developer tools. We talked about Permit’s re...

17 Sep 202537min

Straddling open source software and the hardware industry with Rob Taylor

Straddling open source software and the hardware industry with Rob Taylor

This week on The Business of Open Source, I spoke with Rob Taylor, CTO/CSO and founder of ChipFlow. Although ChipFlow is unambiguously a software company, it creates software that facilitate the creat...

10 Sep 202534min

The double-edged sword of big initial customers with Taco Potze

The double-edged sword of big initial customers with Taco Potze

This week I’m back from vacation and I have a new episode of The Business of Open Source, with Taco Potze! Taco is the co-founder and CEO of Open Social. A couple interesting takeaways from our conver...

3 Sep 202539min

Build for Dual Audiences with Pablo Ruiz-Muzquiz

Build for Dual Audiences with Pablo Ruiz-Muzquiz

This week on The Business of Open Source, I spoke with Pablo Ruiz-Muzquiz, CEO and co-founder of Penpot. We started out by talking about the transition from services company to product company, how th...

2 Jul 202539min

Managing community contributors with Alya Abbott

Managing community contributors with Alya Abbott

This week on The Business of Open Source I talked with Alya Abbott, COO of Zulip, about managing community contributors. This is a hot topic for open source companies — and for that matter, open sourc...

25 Jun 202536min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
livet-pa-veien-med-jan-erik-larssen
utbytte
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
lederpodden
rss-markedspuls-2
rss-sunn-okonomi
rss-pa-konto
finansredaksjonen
stockup
boligbobla