Creating an ecosystem with Ashraf Samhouri

Creating an ecosystem with Ashraf Samhouri

This week on the The Business of Open Source, I spoke with Ashraf Samhouri, the CEO and co-founder of Activepieces.


Activepieces didn’t start as an open source company — and we started out the conversation by talking about why it was important to take an open source route because Activepieces is building an ecosystem.


Some other highlights from the episode:


  • Making software that is both for technical users (engineers love Activepieces!) and non-technical users (who also love Activepieces, because the UI is good)
  • Understanding the different user types, and marketing to them separately and specifically.
  • I challenged Ashraf to tell my why Activepieces is better than Zapier even without the open source piece — it was a challenge, but he made a good argument about having a simpler interface as well as that Activepieces allows you to run on-prem
  • We talked about product led growth and how there is an obvious starting point for promoting an open source project
  • Why lead qualification is so important


If you’re the founder of an open source company and you’re struggling with your open source strategy, with your positioning of your product or project in the ecosystem or with communicating that value of your product and project, reach out — that’s what I help companies with.

Episoder(269)

Fundraising and M&A for Open Source Companies with Daniel Jarjoura

Fundraising and M&A for Open Source Companies with Daniel Jarjoura

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Products, consulting, and open source with Andrew Martin

Products, consulting, and open source with Andrew Martin

This week on The Business of Open Source I spoke with Andrew Martin, CEO and founder of Control Plane. Control Plane is ultimately a consulting company, as Andrew introduced it. But the company also c...

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This week on The Business of Open Source, I spoke with Misha Bragin, co-founder and CEO of NetBird. This was also the first episode I recorded in 2025, which gives you an idea of how far in advance I’...

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Open Source and AI Coding Assistants with Ty Dunn

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This week on The Business of Open Source, I spoke with Ty Dunn, founder of Continue.dev, which is an open source AI code assistant. We had a fabulous conversation that touched on both the AI hype wave...

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The CFO's View of Open Source Companies with Eileen Doody and Karen Walker

The CFO's View of Open Source Companies with Eileen Doody and Karen Walker

This week on The Business of Open Source I had a slightly different conversation: I spoke with the CFOs of two open source companies, Sysdig and Percona, to better understand what is different (and wh...

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Thinking Hard about your License Choice with Ivan Burazin

Thinking Hard about your License Choice with Ivan Burazin

This week on The Business of Open Source, I spoke with Ivan Burazin, the CEO and co-founder of Daytona. First of all, Daytona was one of the sponsors of the first edition of Open Source Founders Summi...

6 Feb 202539min

Bootstrapping an Open Source Company with Ludovic Dubost

Bootstrapping an Open Source Company with Ludovic Dubost

This week on The Business of Open Source, I talked with Ludovic Dubost, founder and CEO of XWiki about the long history of XWiki, which he started in 2003. This was a wide-ranging conversation… here’s...

29 Jan 202546min

Building an Open Source Company for Long-Term Sustainability with John O'Nolan

Building an Open Source Company for Long-Term Sustainability with John O'Nolan

This week on The Business of Open Source, I spoke with John O’Nolan, the co-founder of ghost.org. Before further ado, John is going to be one of speakers at Open Source Founders Summit 2025, so if you...

22 Jan 202543min

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