Full Spectrum
99% Invisible31 Aug 2021

Full Spectrum

In 2015 the world was divided into two warring factions overnight. And at the center of this schism was a single photograph. Cecilia Bleasdale took a picture of a dress that she planned to wear to her daughter's wedding and that photo went beyond viral. Some saw it as blue with black trim; others as white with gold trim. For his part, Wired science writer Adam Rogers knew there was more to the story -- a reason different people looking at the same object could come to such radically divergent conclusions about something as simple as color.

Rogers recently wrote a book titled Full Spectrum: How the Science of Color Made Us Modern. In this episode, Roman Mars talks with the author about how the pursuit to organize, understand, and create colors has been one of the driving forces shaping human history, starting with the story of this hotly debated piece of apparel from 2015 then winding back through built environments of global World's Fairs.

Full Spectrum

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Episoder(791)

On Location

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So many classic movies have been made in downtown Los Angeles. Though many don’t actually take place in downtown Los Angeles. L.A. has played almost every city in the world, thanks to its diverse land...

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Johnnycab (Automation Paradox, Pt. 2)

Johnnycab (Automation Paradox, Pt. 2)

More than 90% of all automobile accidents are all attributable to human error, for some car industry people, a fully-automated car is a kind of holy grail. However, as automation makes our lives easie...

1 Jul 201521min

Children of the Magenta (Automation Paradox, pt. 1)

Children of the Magenta (Automation Paradox, pt. 1)

On the evening of May 31, 2009, 216 passengers, three pilots, and nine flight attendants boarded an Airbus 330 in Rio de Janeiro. This flight, Air France 447, was headed across to Paris. Everything pr...

24 Jun 201528min

Freud’s Couch

Freud’s Couch

Sigmund Freud’s ground-breaking techniques and theories for therapy came to be called “psychoanalysis,” and it was embodied, in practice and popular culture, by a single piece of furniture: the couch....

17 Jun 201513min

All In Your Head

All In Your Head

People who make horror movies know: if you want to scare someone, use scary music. Some of the most creative use of music and sound to evoke fear and anxiety is on the TV show Hannibal. Hrishikesh Hir...

10 Jun 201530min

Voices in the Wire

Voices in the Wire

This week on 99% Invisible, we have two stories about the early days of broadcasting and home sound recording, produced by Radio Diaries and the Kitchen Sisters. The sounds that came out Frank Conrad’...

3 Jun 201538min

Viva La Arquitectura!

Viva La Arquitectura!

On January 3rd, 1961, Che Guevara suggested to Fidel Castro that they go play a round of golf. They drove out to what was then the ritziest, most elite country club in Havana. It was empty—almost all ...

27 Mai 201519min

The Nutshell Studies

The Nutshell Studies

The Office of the Chief Medical Examiner in Baltimore, Maryland is a busy place. Anyone who dies unexpectedly in the state of Maryland will end up there for an autopsy. On an average day, they might p...

20 Mai 201523min

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