Full Spectrum
99% Invisible31 Aug 2021

Full Spectrum

In 2015 the world was divided into two warring factions overnight. And at the center of this schism was a single photograph. Cecilia Bleasdale took a picture of a dress that she planned to wear to her daughter's wedding and that photo went beyond viral. Some saw it as blue with black trim; others as white with gold trim. For his part, Wired science writer Adam Rogers knew there was more to the story -- a reason different people looking at the same object could come to such radically divergent conclusions about something as simple as color.

Rogers recently wrote a book titled Full Spectrum: How the Science of Color Made Us Modern. In this episode, Roman Mars talks with the author about how the pursuit to organize, understand, and create colors has been one of the driving forces shaping human history, starting with the story of this hotly debated piece of apparel from 2015 then winding back through built environments of global World's Fairs.

Full Spectrum

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Episoder(791)

The Straight Line Is A Godless Line

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Straight lines form the core of our built environment. Building in straight lines makes predicting costs and calculating structural loads easier, since building materials come in linear units. Straigh...

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Port of Dallas

Port of Dallas

There’s a photograph we have tacked to our studio at 99% Invisible HQ. The photo, taken 1899, shows three men, all looking very fashionable, suspended mid-air on the lifted arm of a giant dredging mac...

24 Sep 201417min

Castle on the Park

Castle on the Park

On the southwest corner of Central Park West and 106th Street in New York City, there’s an enormous castle. It takes up the whole east end of the block, with its red brick cylindrical turrets topped w...

16 Sep 201416min

Genesis Object

Genesis Object

In the beginning, there was design. Before any other human discipline, even before the dawn of mankind its self, design was a practice passed down from generation to generation of early humans. Today,...

10 Sep 201412min

Holdout

Holdout

Around 2005, a Seattle neighborhood called Ballard started to see unprecedented growth. Condominiums and apartment buildings were sprouting up all over the community which had once been mostly single ...

2 Sep 201416min

Thomassons

Thomassons

Cities, like living things, evolve slowly over time. Buildings and structures get added and renovated and removed, and in this process, bits and pieces that get left behind. Vestiges. Just as humans h...

26 Aug 201412min

Hacking IKEA

Hacking IKEA

IKEA hacking is the practice of buying things from IKEA and reengineering—or “hacking”—them to become customized, more functional, and often just better designed stuff. The locus of the IKEA hacking m...

19 Aug 201418min

The Sound of Sports

The Sound of Sports

Way back in October 2011 (see episode #38, true believers!), we broadcast a short excerpt of a radio documentary produced by Peregrine Andrews about faking the sounds of sports on TV broadcasts. It wa...

12 Aug 201458min

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