Making Millions on Dead Celebrities in the AI Age

Making Millions on Dead Celebrities in the AI Age

Matt is joined by Mark Roesler, founder and chairman of CMG Worldwide, to discuss how AI has added a new twist to how the rights of dead famous people are being exploited. They discuss how incredibly valuable these rights are and how new technology is changing the way name, image, and likeness are being enabled to resurrect dead stars. They highlight a few recent examples, including James Earl Jones in the new ‘Mufasa: The Lion King’ film, as well as Frank Sinatra and Sammy Davis Jr. in a commercial for a new brand of gin. Mark explains how these deceased celebrities are protected in the age of AI and who is making the decision to exploit these rights (02:33). Matt finishes the show with an opening weekend box office prediction for ‘Mufasa: The Lion King’ and ‘Sonic the Hedgehog 3’ (26:20). For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ click here. Email us your thoughts! thetown@spotify.com Host: Matt Belloni Guest: Mark Roesler Producers: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(599)

Secrets to Commercial Filmmaking With 'The Housemaid' Director Paul Feig

Secrets to Commercial Filmmaking With 'The Housemaid' Director Paul Feig

Matt is joined by director and writer Paul Feig ('A Simple Favor,' 'Bridesmaids,' 'Spy') to discuss his latest movie, ‘The Housemaid.’ They dive into why he thinks the movie was so successful, what’s ...

20 Mar 36min

The NFL's Billion-Dollar Cash Grab and Whether There’s Any Left for Film and TV

The NFL's Billion-Dollar Cash Grab and Whether There’s Any Left for Film and TV

Matt is joined by CNBC sports and media reporter Alex Sherman to discuss the NFL reopening its rights deal with Paramount and CBS, why it did this, and how this could affect the broader sports and ent...

18 Mar 33min

Oscars Winners and Losers, and Universal’s Pivot to Keep Movies in Theaters Longer

Oscars Winners and Losers, and Universal’s Pivot to Keep Movies in Theaters Longer

Matt is joined by Bloomberg’s Lucas Shaw to recap last night’s Academy Awards, including what the show was like from inside the theater, and give their biggest winners and losers of the night (00:00)....

16 Mar 35min

How to De-Age the Oscars with Amelia Dimoldenberg

How to De-Age the Oscars with Amelia Dimoldenberg

Matt is joined by host, producer and writer Amelia Dimoldenberg to preview this year's Oscars red carpet as the official Academy Awards Red Carpet Correspondent, how she prepares to interview A list s...

13 Mar 29min

Why the Biggest Oscar Party Is Cutting Its Guest List in Half

Why the Biggest Oscar Party Is Cutting Its Guest List in Half

Matt is joined by Mark Guiducci, the new global editorial director of Vanity Fair, to talk about his plan for a new and improved Oscar party and why he is downsizing the event and cutting the guest li...

12 Mar 31min

Oscars Preview! Timmy Trouble, a ‘Sinners’ Surge, and a Big Lead for 'One Battle'

Oscars Preview! Timmy Trouble, a ‘Sinners’ Surge, and a Big Lead for 'One Battle'

Matt is joined by Mosaic talent manager and Oscars insider Michael Lasker to preview the 2026 Academy Awards. They parse the biggest narratives Hollywood will be watching closely, like Timothée Chalam...

11 Mar 36min

 Why Netflix Bought Ben Affleck’s AI Company, and If Hollywood Should Worry

Why Netflix Bought Ben Affleck’s AI Company, and If Hollywood Should Worry

Matt is joined by Bloomberg’s Lucas Shaw to discuss Netflix’s acquisition of InterPositive, Ben Affleck’s AI-powered filmmaking tool company, the messaging around the deal, and what this says about Ne...

9 Mar 32min

How to Chart a Career Path in Modern Hollywood, With Rachel Sennott

How to Chart a Career Path in Modern Hollywood, With Rachel Sennott

Live from Chapman University, Matt and Bloomberg’s Lucas Shaw sit down with the star and showrunner of HBO’s ‘I Love LA,’ Rachel Sennott, to talk about how to chart a career path in modern Hollywood, ...

6 Mar 41min

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