More Than a Map: Designing Beer Trails for Lasting Engagement
More butts in seats, stronger loyalty, and a clearer picture of who your guests really are. What started as the Charlottesville Ale Trail has evolved into a passport program that helps beer trails mov...
4 Mar 35min
The Beer Story Project: Chronicling the Moments that Shaped Our Industry
Marty Nachel has been a familiar name in craft beer for decades as a writer, judge, educator, and someone who has logged visits to more than six hundred breweries. He just released The Beer Story Proj...
25 Feb 38min
Assessing Candidate ABV (Aptitude, Behaviors, and Values)
When brewing, you follow a scientific process. You know what yeast characteristics will yield what flavor profiles, and how to intervene if fermentation isn’t progressing properly. Why should the peop...
18 Feb 45min
Pilot Project’s Playbook for Launching and Scaling Breweries
Pilot Project was created to support talented brewers in an industry with exceptionally high barriers to entry. Modeled after the music industry, Pilot helps launch and scale start up breweries by sup...
11 Feb 54min
Two Food Industry Experts Talk about the Challenges of Starting a Kitchen in your Brewery
Starting or maintaining a kitchen in your brewery is challenging...and that's an understatement. But a lot of the data is showing that adding or maintaining food options ( beside a small bag of pretze...
4 Feb 59min
Better Together: Strategic Collaboration for Brewery Success
In a rapidly changing craft beer landscape, many breweries are rediscovering what made this industry thrive in the first place: connection, creativity, and community. This session explores how breweri...
28 Jan 37min
When Things Get Messy: Handling Tricky Employee Situations Without Losing Your Cool
Every brewery has them — the late arrivals, the heated arguments, the performance dips that make you wonder what to do next. In this session, we’ll walk through common “oh no” employee situations and ...
21 Jan 40min
Working with Writers: Sharing Stories, Not Just News
Your brewery has a story to tell; actually, it probably has quite a few of them. Those stories are what hook potential fans and help them and your established followers buy into what makes your brewer...
14 Jan 54min
