EP08: Building Brand vs Company - The Epic Debates on Building Shareholder Value

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In this exciting episode of the ASOM Pod, the team dives into the heated discussion of ‘Brand vs Company.’ Join Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride), as they explore the differences, challenges, and strategies in balancing brand-building with operating a successful company.

They touch upon the importance of personal brand, the significance of brand recognition, and the challenges of balancing financial metrics with long-term brand value.

Real-world examples like Nike, Tesla, and Louis Vuitton illustrate the power of brand equity. The episode provides actionable insights on how businesses can enhance their customer experience and leverage brand strategy for sustainable growth.

Don’t miss out on why brand-building can be crucial and how it can sustain long-term success.

00:00 Introduction and Live Show Recap

01:10 Meet the Hosts

03:40 Brand vs. Company Debate

07:29 Marketing Strategies and ROI

12:02 Branding in Different Industries

18:29 Internal Branding and Company Culture

20:52 Scaling and Positioning

32:20 Building Personal Brands

33:06 The Bathroom Guys Sponsorship

34:02 Shareholder Value vs. Brand Value

34:30 Raising Capital Challenges

35:47 The BattleBox Story

37:27 The Importance of Founders in Brand

41:36 Brand Resilience and Recovery

43:18 Luxury Brands and Market Control

47:05 The Power of Brand in Pet Care

51:27 Advice for Building a Brand

57:52 Episode Wrap-Up and Next Steps

Follow Jimmy Kim at:

X: https://www.twitter.com/yojimmykim

Linkedin: https://www.linkedin.com/in/yojimmykim

IG: https://www.instagram.com/@yojimmykim

Tik Tok: https://www.tiktok.com/@yojimmykim

Follow Bryan MacDonald at:

X: https://www.twitter.com/bryanomaspride

LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

IG: https://www.instagram.com/@anythingbutasalad

Tik Tok: https://www.tiktok.com/@anythingbutasalad

Follow John Roman at:

X: https://www.twitter.com/@JohnMRoman

Linkedin: https://www.linkedin.com/in/john-roman/

IG: https://www.instagram.com/@johnnyromes

Tik Tok: https://www.tiktok.com/@johnmroman

Follow Amer Grozdanic at:

X: https://www.twitter.com/@AmerGrozdanic

Linkedin: https://www.linkedin.com/in/amer-grozdanic

IG: https://www.instagram.com/@amergrozdanic

Tik Tok: https://www.tiktok.com/@amergrozdanic

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