Marketing Shakespeare
Getting audiences interested in Romeo and Juliet might be easy. But what about those more unfamiliar Shakespeare plays? Here’s an insider’s take on marketing and promotion at America’s Shakespeare festivals and theaters. Our guests are Katie Perkowski, Director of Marketing at the Alabama Shakespeare Festival in Montgomery, Alabama; Jeff Fickes, who is Communications Director at the Seattle Shakespeare Company; and Emma Corey, Director of Marketing and Communications at the Hudson Valley Shakespeare Festival in Garrison, New York. All three are part of the Folger’s Theater Partnership Program. They are interviewed by Barbara Bogaev. From the Shakespeare Unlimited podcast series. Published January 9, 2018. © Folger Shakespeare Library. All rights reserved. This podcast episode, “There is the Playhouse Now, There Must You Sit” was produced by Richard Paul. Garland Scott is the associate producer. For more information, show credits, and transcript: https://www.folger.edu/shakespeare-unlimited/marketing

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Episoder(304)

Shakespeare's Margaret, with Charles O'Malley and Scott W. Stern

Shakespeare's Margaret, with Charles O'Malley and Scott W. Stern

It’s been more than 400 years since she first appeared on stage, and she’s still controversial. Margaret of Anjou appears in not one, not two, but four of Shakespeare’s plays—Henry VI Parts 1, 2, and ...

14 Jul 35min

Scholars in Shakespeare, with Sean Keilen

Scholars in Shakespeare, with Sean Keilen

Shakespeare famously never attended university. But not only has his work inspired generations of scholarship, his plays, too, are filled with scholarly characters. Shakespeare, it seems, took an inte...

30 Jun 35min

The Six Loves of James I, with Gareth Russell

The Six Loves of James I, with Gareth Russell

“Elizabeth was king, now James is queen.” So went the joke circulating around London in the 17th century. While Elizabeth I became an icon for transgressing traditional gender roles, her successor is ...

16 Jun 40min

Shakespeare and the Red Scare, with Marjorie Garber

Shakespeare and the Red Scare, with Marjorie Garber

“Is he a Communist?” During a House Un-American Activities Committee hearing in 1938, Congressman Joe Starnes probed into the politics of a writer produced by the Federal Theatre Project. The playwrig...

2 Jun 32min

Jacob Ming-Trent on How Shakespeare Saved My Life

Jacob Ming-Trent on How Shakespeare Saved My Life

One small step into the wrong classroom becomes a giant leap into a new life as a Shakespearean actor. That’s how Jacob Ming-Trent tells it in his remarkable one-man tour-de-force, How Shakespeare Sav...

19 Mai 31min

The Shakespeare Ladies Club

The Shakespeare Ladies Club

A century after Shakespeare’s death, his words were in danger of being forgotten. While plays like King Lear and Othello still played to packed houses across England, audiences saw only the bowdlerize...

5 Mai 27min

The Translator's Art and Shakespeare, with Daniel Hahn

The Translator's Art and Shakespeare, with Daniel Hahn

Is Shakespeare still Shakespeare even if every word is changed? While Shakespeare’s work is often hailed for its universality, its meter, metaphor, and wordplay pose special challenges for translators...

21 Apr 33min

The Improvised Shakespeare Company

The Improvised Shakespeare Company

What is it like to create a Shakespeare play that’s never been written—and will never be performed again? The Improvised Shakespeare Company is a long-running ensemble that performs entirely unscripte...

7 Apr 39min

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