Business of Apps Podcast14 Nov 2022

#128: Building user research based app monetization strategy with Jenny Kay Pollock, Lead Subscription Monetization Manager at Together Labs

I remember a few years ago there was an app industry-wide research conducted with tens of thousands of app developers to reveal what it was like for them to be a part of the mobile app ecosystem.

One of the findings was that there was only a very small number of them for whom developing apps was a hobby. The bulk of people went into mobile app development to make a living.

How to grow my app user base? How to increase my app revenue? How to increase it sustainably? What to do about that huge app users churn that I have? All these nagging questions cross-app developers’ mind day in, and day out.

In this episode, Jenny will tell you about how to conduct user research to help you to build the right app monetization strategy.

Today’s Topics Include:

App developers' mindset to generate more app installs
Getting feedback from people to build your app's feature set
Processing collected data
How to get creative to make the most of the collected data
How to build a roadmap for the app's development
Android or iOS? iOS on her beloved iPhone 13 mini white
Jenny's first mobile phone was Droid X 2
What features would Jenny miss most? Google Maps
What’s missing from mobile app technology? Further development of smartphone usage control features

Links and Resources:

Quotes from Jenny Kay Pollock:

“You've built something out there, you've worked value proposition number one and you think "hey, this is what the users want. As you're talking to the users, as you're getting users' feedback, you see app reviews that, it really makes sense to iterate on what you're offering.”

“If you're trying to figure out if people are aware of the feature you offer, don't start by asking questions about that. You're going want to be very mindful of the order of the survey."

“What you need to do is to work with your internal teams to get their support. So I recommend to starting with maybe three people who will be excited about the feature you're suggesting.”

Brought to you by Business Of Apps

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