#162: Generative AI in mobile ad campaigns with Levi Matkins, CEO of LifeStreet

#162: Generative AI in mobile ad campaigns with Levi Matkins, CEO of LifeStreet

ChatGPT from OpenAI, Bard from Google, Llama from Meta, and a decent number of smaller players are firing on all cylinders to power the Generative AI revolution that took off late last year.

Of course, for folks who had been watching the AI space, it was not a surprise but for the rest of us - it was. Generative AI based on Large Language Models is changing the business landscape. Today, we want to talk about its impact on mobile ad campaigns.

Today’s Topics Include:

  • Levi Matkins's background
  • Levi's take on ChatGPT
  • The impact of ChatGPT on mobile ad creatives production
  • Generative AI impact on programmatic bidding
  • The impact of Generative AI on mobile ad campaigns analytics
  • Can Generative AI impact programmatic ad campaigns' costs
  • Generative AI impact on jobs in the programmatic ad sector
  • What Levi would like to change about the programmatic tech sector the most
Links and Resources: Quotes from Levi Matkins:

“As things stand today, I think it's in most cases it (Generative AI) is a very helpful tool for a design team to use both for ideation and production."

“We've been using deep neural nets for quite a few years at this point."

"This is an area (AI programmatic ad analytics) where we have done some investigations and thus far the insights we're able to see are not reliable enough today."

Brought to you by Business Of Apps

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(268)

#268: “2026 CRM Trends: The Ultimate Guide to Customer Retention” Business of Apps London 2026 panel

#268: “2026 CRM Trends: The Ultimate Guide to Customer Retention” Business of Apps London 2026 panel

Let's be honest — nobody wakes up in the morning excited to open your app. Well, some people may but definitely not all of them! And in 2026, the CRM teams that win aren't the ones sending more messag...

13 Jul 41min

#267: “AI in Action: Real-World Use Cases” Business of Apps London 2026 panel

#267: “AI in Action: Real-World Use Cases” Business of Apps London 2026 panel

You know it better than us — the era of experimenting with AI is over. The question isn't whether to use it anymore. It's whether it's actually moving the numbers. In 2026, the winners aren't the team...

22 Jun 46min

#266: The two levers left for app marketers with Shumel Lais, Founder of Day30

#266: The two levers left for app marketers with Shumel Lais, Founder of Day30

Performance marketers are running out of levers — and the one most teams haven't pulled yet is signal. In this episode, we speak with Shumel Lais , Founder of Day30, about signal engineering and why i...

8 Jun 23min

#265: How Agentic AI is changing app growth, from acquisition to retention with Andy Carvel, Ed Brocklebank, Matt Dyson, and Sven Jurgens

#265: How Agentic AI is changing app growth, from acquisition to retention with Andy Carvel, Ed Brocklebank, Matt Dyson, and Sven Jurgens

Hi, welcome to the Business of Apps podcast! Today, we have a special episode for you. We're featuring our recent webinar, presented by Aampe - agentic infrastructure for personalized experiences. It ...

28 Mai 1h 2min

#264: How AI decides which brands get found with Lavinea Morris, Managing Director EMEA at M&C Saatchi Performance

#264: How AI decides which brands get found with Lavinea Morris, Managing Director EMEA at M&C Saatchi Performance

Brand visibility is no longer just about winning the attention of consumers — it's about being eligible to exist in the spaces where discovery happens. In this episode, we speak with Lavinea Morris, M...

25 Mai 22min

#263: Why your MarTech stack is broken with Rebecca Nackson, CEO of Notable – by Branch

#263: Why your MarTech stack is broken with Rebecca Nackson, CEO of Notable – by Branch

What if your MarTech stack was actually working  for you instead of against you? In this episode, Amanda and Adam of Branch are joined by Rebecca Nackson, CEO of Notable, to explore why most companies...

27 Apr 36min

#262: How AI is changing creative teams with Jen Taylor, Director of AI Strategy & Integration at Capacity Interactive - by Branch

#262: How AI is changing creative teams with Jen Taylor, Director of AI Strategy & Integration at Capacity Interactive - by Branch

What if AI didn’t replace your creative team, but made them more creative than ever? In this episode, Amanda and Adam of Branch are joined by Jen Taylor to explore how AI is changing the way creative ...

30 Mar 33min

#261: How AI is reshaping app store search with Dave Bell, CEO at Gummicube

#261: How AI is reshaping app store search with Dave Bell, CEO at Gummicube

Search inside the app stores is changing — and AI is accelerating that shift. In this episode, we speak with Dave Bell, CEO at Gummicube, about how artificial intelligence is transforming the way user...

2 Mar 12min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
lydartikler-fra-aftenposten
e24-podden
rss-borsmorgen-okonominyhetene
rss-pa-konto
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
utbytte
morgenkaffen-med-finansavisen
rss-skravla-gar
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
okonomiamatorene
pengesnakk
lederpodden
liberal-halvtime
rss-impressions-2
rss-kron-podden