Business of Apps Podcast2 Jan 2024

#178: Using Generative AI to boost your monetization strategy with Jenny Kay Pollock, Mobile App Expert

Generative Pre-trained Transformer or better known to you as ChatGPT. This Generative AI, based on a large language model, was launched by OpenAI on November 30th last year.

You might have heard about OpenAI’s very recent turmoil with its CEO, Sam Altman’s firing and re-hiring 5 days later. Of course such a twist with a company worth 80$ billion grabbed your attention.

Speaking of money - how Generative AI can help you to boost your app’s monetization strategy?

It’s a good question and we have Jenny to help us to figure it out.

Today’s Topics Include:

Jenny Kay Pollock background
Jenny's take on the current state of Generative AI
How app developers and brand can figure out if Generative AI is a good fit for their app
How Generative AI can help with app monetization
How to create effective prompts for Generative AI
What Jenny would like to change about app marketing
Takeaways

Links and Resources:

Jenny Kay Pollock on LinkedIn
A free AI Prompt Engineering worksheet to help you save time and boost app revenue with AI support.
Women and AI (WAAI) on LinkedIn
www.womenandai.com - join a community focused on advancing the field of artificial intelligence by empowering and amplifying the voices of women in technology.
Business Of Apps - connecting the app industry

Quotes from Jenny Kay Pollock:

"AI’s power to drive business growth is exciting! Organizations and individuals can partner with generative AI to create something better or faster!"

"AI is not going to take your job. You’re just going to have to partner with it. Collaborate with the AI to supercharge your efforts."

"The [AI] technology is moving fast and things like corporate governance and legislation can be slow to catch up. Your board should be talking about AI strategy and AI policies."

"AI is a new frontier and with that comes a new opportunity for more diversity."

Brought to you by Business Of Apps

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(268)

#268: “2026 CRM Trends: The Ultimate Guide to Customer Retention” Business of Apps London 2026 panel

Let's be honest — nobody wakes up in the morning excited to open your app. Well, some people may but definitely not all of them! And in 2026, the CRM teams that win aren't the ones sending more messag...

13 Jul 41min

#267: “AI in Action: Real-World Use Cases” Business of Apps London 2026 panel

You know it better than us — the era of experimenting with AI is over. The question isn't whether to use it anymore. It's whether it's actually moving the numbers. In 2026, the winners aren't the team...

22 Jun 46min

#266: The two levers left for app marketers with Shumel Lais, Founder of Day30

Performance marketers are running out of levers — and the one most teams haven't pulled yet is signal. In this episode, we speak with Shumel Lais , Founder of Day30, about signal engineering and why i...

8 Jun 23min

#265: How Agentic AI is changing app growth, from acquisition to retention with Andy Carvel, Ed Brocklebank, Matt Dyson, and Sven Jurgens

Hi, welcome to the Business of Apps podcast! Today, we have a special episode for you. We're featuring our recent webinar, presented by Aampe - agentic infrastructure for personalized experiences. It ...

28 Mai 1h 2min

#264: How AI decides which brands get found with Lavinea Morris, Managing Director EMEA at M&C Saatchi Performance

Brand visibility is no longer just about winning the attention of consumers — it's about being eligible to exist in the spaces where discovery happens. In this episode, we speak with Lavinea Morris, M...

25 Mai 22min

#263: Why your MarTech stack is broken with Rebecca Nackson, CEO of Notable – by Branch

What if your MarTech stack was actually working for you instead of against you? In this episode, Amanda and Adam of Branch are joined by Rebecca Nackson, CEO of Notable, to explore why most companies...

27 Apr 36min

#262: How AI is changing creative teams with Jen Taylor, Director of AI Strategy & Integration at Capacity Interactive - by Branch

What if AI didn’t replace your creative team, but made them more creative than ever? In this episode, Amanda and Adam of Branch are joined by Jen Taylor to explore how AI is changing the way creative ...

30 Mar 33min

#261: How AI is reshaping app store search with Dave Bell, CEO at Gummicube

Search inside the app stores is changing — and AI is accelerating that shift. In this episode, we speak with Dave Bell, CEO at Gummicube, about how artificial intelligence is transforming the way user...

2 Mar 12min