Business of Apps Podcast22 Jan 2024

#182: Your app growth strategy to survive the streaming wars with Chris Puga, SVP Mobile at Creative Clicks

What are you watching these days? The Morning Show or Foundation on Apple TV+? Jack Ryan on Amazon Prime? Are you listening music on Apple Music or Spotify? In other words - we live in a streaming world.

Initially it was cool to have Netflix for all your online movie watching time and now there are Netflix, Amazon Prime, Apple TV, Hulu, Peacock, Paramount Plus, Max (which you may still call HBO Max), Disney +. All these platforms charge you around $10 a month, but when you decide to go with a few of them at the same time, it adds up pretty quickly.

People clearly need to decide what platforms to choose because they both don’t have enough money and don’t have time to watch all of it and so they have to choose. And this is just movies, there are streaming apps for gaming, fitness, podcasts, and more.

In this episode we have Chris to help us out with your app growth strategy to survive these streaming wars.

Today’s Topics Include:

Chris Puga's background
What is Creative Clicks
Why content curation is important for streaming apps
How to make a first impression good while app onboarding
How to make your app users stick to the app
Examples of successful app growth strategies
Takeways
Android or iOS?
Leaving his smartphone at home, what features would Chris miss most?
What features she would like to see added to his smartphone?

Links and Resources:

Quotes from Chris Puga:

"From the brand's perspective, it's simple, like content creation is important because a seamless user experience is no longer a luxury or a nice to have, it's a necessity."

"I think deep linking is a great way to make a good first impression. I think not inundating new users with a lengthy user flow. I think that's huge. That is an amazing way to make a good first impression."

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