FYI - For Your Innovation24 Aug 2023

How South Park-Inspired Generative TV is Revolutionizing Content Creation with Edward Saatchi

On today’s episode of FYI, Research Associate Andrew Kim, Asociate Portfolio Manager Nick Grous and ARK Advisor Angie Dalton are joined by Edward Saatchi, the founder of Fable, a company pioneering the use of Artificial General Intelligence in creating generative TV shows and simulations. Together, they explore the influence of AI on animated series like South Park, the power of negotiation with maximum leverage, the current industry strike, the potential of AI in gaming, and the challenges and ambitions of creating original art. Hear about novel AI methods, a groundbreaking 3D world simulation, and the future of fan-made episodes. Whether you’re a seasoned professional or new to the topic, this episode should engage and inform.

“Even though we’re five or six years now into GPT. There are no games that use AI NPCs, which is kind of crazy when you think about it” – Edward Saatchi Key Points From This Episode:

Edward Saatchi’s background and journey from politics to AI entertainment
AI-driven characters and their generative, behavior-based design
Shows created from text prompts via AI, not recorded simulations
Timing of AI introduction to empower writers, actors during strike
Aiming to empower human artists, not merely create protected IP episodes
Hurdles include focusing on animation complexity
IP (intellectual property) holders need holistic approach to TV show creation; language model a small part
Shift towards original, exciting art is needed
Artificial General Intelligence (AGI) application in gaming could go beyond producing Non-Player Characters (NPCs)
Generative storylines in games could be exciting
Game companies and small studios partnering can decentralize the industry, empowering unique creations

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