SaaS Life (saaslife.fm)16 Nov 2021

Ep 7: A Major Update for TextRetailer

On this episode of saaslife.fm, Sam Schrup shares a major update for TextRetailer. He announced the launch of quick carts and other features within TextRetailer. Although he is exhausted, Sam is relieved and excited for what this means for the future of TextRetailer.

Chris McAleenan is in a similar boat - heads down, building, building, building, and not taking too much time off from work to get stuff done. He will share specific updates and highlights on the next episode of saaslife.fm.

Highlights from this Episode:

Lessons Learned and Launched: Separation of products from campaigns.
Quick Carts Concept: Basically a Web-based checkout platform.
Schema Updates/Migration Steps: Involved different versions and storing orders.
Showstoppers: Version 1 of Shopify campaigns caused major issues post launch.
Conversations: Quick carts preview motivated potential and current customers.
Convenience Factor: Make it simple for customers to buy - basis of TextRetailer.
TextRetailer Road Map: Revamp marketing site and quick carts experience.
Rebrand and Rename? Text-forward product will continue to be main emphasis.
Time to Outsource: Creative Mellen to take over WordPress marketing site.
Dev Ops/Stack: Move TextRetailer into own environment, be more professional.

Links and Resources:

saaslife.fm

Sam Schrup on Twitter

Chris McAleenan on Twitter

Intro music by Monkey Warhol licensed under Creative Commons Attribution 4.0 International (CC BY 4.0).

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