The Best Idea Yet 🏀 Air Jordans: How MJ's Mom Made the Deal of the Century
The Best One Yet30 Des 2024

The Best Idea Yet 🏀 Air Jordans: How MJ's Mom Made the Deal of the Century

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/

Episodes drop every Tuesday, free to listen to wherever you get your pods.


It’s simply the most popular sneaker in history. With $7B in annual sales today, Nike and Michael Jordan’s shoe deal changed sports, fashion and marketing forever - But it never would’ve happened without skilled negotiating by MJ’s Mom. Originally banned by the NBA, Air Jordans have sold hundreds of millions of pairs, made Michael Jordan worth almost $2 billion (that’s why he always has a cigar), and saved the entire Nike company. Find out how Nike rewrote the rules on celebrity endorsements, why salaries are stable but equity is exciting… and why Air Jordans is the best idea yet.


Subscribe to The Best Idea Yet for the untold origin stories of the products you’re obsessed with, and the bold risk takers who brought them to life. https://wondery.com/links/the-best-idea-yet/


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Episoder(1640)

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👯 “Ladies Brunch” — Galentine’s $2.4B day. AI’s viral warning. Polymarket’s free grocery. +Sweethearts’ econ candy.

That viral blog post about AI taking your job… reveals our economy’s Catch 22.Galentine’s Day has become a $2.4B spending day… Because the best biz ideas start as jokes.A $10B prediction app opened a ...

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💝 “The Gift She Wants” — Cartier’s Gen Z watch. AI’s 174-year-old glass. Mattel’s Barbie Bummer. +Olympic side hustles

💝 “The Gift She Wants” — Cartier’s Gen Z watch. AI’s 174-year-old glass. Mattel’s Barbie Bummer. +Olympic side hustles

Taylor Swift was wearing Cartier in her engagement announcement… now it’s Gen Z’s Rolex.The winner of AI is a 175-year-old glass biz… Corning Glass shows that a shortage in AI, is also an ATH.Mattel p...

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👨‍❤️‍💋‍👨 “9pm Mystery” — Date Drop’s college takeover. MrBeast’s teen bank. Eddie Bauer’s crapitalism. +Google’s 100-Year Bond.

👨‍❤️‍💋‍👨 “9pm Mystery” — Date Drop’s college takeover. MrBeast’s teen bank. Eddie Bauer’s crapitalism. +Google’s 100-Year Bond.

Eddie Bauer rose thanks to capitalism... It’s now bankrupt thanks to “Crapitalism.”72% of Stanford undergrads are using Date Drop… It’s taken over Tuesday nights.MrBeast bought Step, a Fintech app for...

11 Feb 20min

🏈🫧 “Super Bubble” — AI’s ad curse. Ferrari’s electric iCar. Grubhub’s fee prohibition. +Bad Bunny’s Instagram wipe

🏈🫧 “Super Bubble” — AI’s ad curse. Ferrari’s electric iCar. Grubhub’s fee prohibition. +Bad Bunny’s Instagram wipe

The #1 theme of the Super Bowl commercials?... An AI Super Bubble.Ferrari’s 1st ever electric car is designed by iPhone’s Jony Ive… but it’s an anti-tech EV.Grubhub just became the 1st ever delivery a...

10 Feb 21min

🇺🇸 “Team Polo” — Ralph Lauren’s Olympic win. Jennifer Garner’s baby IPO. Snap’s glasses revenge. +Black History’s founder.

🇺🇸 “Team Polo” — Ralph Lauren’s Olympic win. Jennifer Garner’s baby IPO. Snap’s glasses revenge. +Black History’s founder.

The real winner of the Olympics? Ralph Lauren… the stock’s near a gold-medal all-time-high.Actor Jennifer Garner’s baby food biz IPO’d… Once Upon A Farm’s growth hack is 1st time mommas.Snap’s CEO is ...

9 Feb 21min

🐰 “El Supertazón” — Bad Bunny’s business. Anthropic’s book destruction. Chipotle’s $100K rule. +Football Birkin Bags

🐰 “El Supertazón” — Bad Bunny’s business. Anthropic’s book destruction. Chipotle’s $100K rule. +Football Birkin Bags

Anthropic is trolling OpenAI, but they got here… by destroying 1 million books.Chipotle is raising guac prices… it’s ok with ppl making less than $100k going to Taco Bell.Bad Bunny is the Halftime Sho...

6 Feb 22min

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5 Feb 22min

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