Lida Citroën

Lida Citroën is an executive coach, personal branding, and reputation management authority helping global executives, entrepreneurs, and thought leaders manage how they’re perceived and drive them toward ideal opportunities. She has helped thousands of individuals in more than 30 countries gain a fresh perspective on how to position themselves for success. As a professional keynote speaker and presenter, Lida's popular TEDx Talk, and numerous courses on LinkedIn Learning showcase her empowering coaching style and message. Lida has authored several award-winning books, and her most recent book just launched, The New Rules of Influence: How to authentically build trust, drive change, and make an impact. A passionate supporter of the military community, Lida volunteers her time to help veterans transitioning to civilian careers. Click here to purchase The New Rules of Influence.