Profitable Promo: Make Money From Your Merch

Profitable Promo: Make Money From Your Merch

In today's dynamic craft beer industry, diversifying revenue streams is more important than ever. As the Director of Business Development for promotional product company, Shore Up Supply, Emily Neville has seen firsthand how the right merch presented and marketed in the right way can be a consistent profit stream for breweries who choose to invest in it. Still, with thousands of items to choose from and exponentially more color and design decisions, it may seem daunting to broach the topic at all. Throw in online inventory management and taproom displays, and is it even worth it? In this session, you'll be handed a strategy for supplier management, ordering timelines, taproom merchandising, and marketing tactics to turn your hoodies and hats into a profit stream. We'll discuss the latest trend and set you up for success to give your patrons mech they can't walk away from! Emily Neville is a graduate of the 4-year merit-based Park Scholarship at NC State University. While in school, Emily started Beer to Bags to transform the thousands of spent malt bags entering landfills into profitable brewery merch. Emily grew the brand to resell in over 200 taprooms, converting 10k+ malt bags since its infancy. Beer to Bags was recently acquired by Hoptown Handles and its sustainable merch arm, Shore Up Supply, in April 2024. Emily is remaining with the brand in a new role as Shore Up’s Director of Business Development. Emily lives with her husband Tyler and dog Oliver in Raleigh, NC. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/ Stay up to date with CBP: https://lp.constantcontactpages.com/su/kgRIXUf/cbp

Episoder(471)

CBP at CBC Preview Panel (Part 2)

CBP at CBC Preview Panel (Part 2)

We can't wait to share beers and see you in-person in Nashville. We kickoff CBC Week with our Welcome Party on May 7 at Jackalope Brewing Company. RSVP: https://craftbeerprofessionals.org/nashville-r...

2 Mai 202350min

Progression Towards Succession - Setting Up Your Brewery for a Successful Exit w/ Larry Chase

Progression Towards Succession - Setting Up Your Brewery for a Successful Exit w/ Larry Chase

At some point in time you, as a brewery owner, realize that whether it’s a few years or 10+ years away, you won’t be involved in the business forever. Every day you think about how to set up your bus...

29 Apr 202334min

Lessons from the Other Side: Learning from Brewery Closures

Lessons from the Other Side: Learning from Brewery Closures

Too often we are presented with formulas for success and that if we only follow them that our businesses will be successful. That is not always the case as sometimes even small decisions can have a hu...

26 Apr 20231h

CBP at CBC Preview Panel (Part 1)

CBP at CBC Preview Panel (Part 1)

We can't wait to share beers and see you in-person in Nashville. We kickoff CBC Week with our Welcome Party on May 7 at Jackalope Brewing Company. RSVP: https://craftbeerprofessionals.org/nashville-r...

25 Apr 202351min

Pitfalls of Buying (or Selling) a Brewery w/ John Szymankiewicz (Beer Law Center)

Pitfalls of Buying (or Selling) a Brewery w/ John Szymankiewicz (Beer Law Center)

We're continuing to see consolidation in the craft beer industry, especially among independent breweries. Some people are looking to exit the industry, some are looking to break in. And, right now, it...

22 Apr 202334min

 CBP Connects Milwaukee Event Preview

CBP Connects Milwaukee Event Preview

Andrew Coplon joins us to answer some questions about the upcoming Craft Beer Professionals Connects Workshop in Milwaukee this June. Their event is very different from other conferences/expos, and we...

19 Apr 202328min

Would ChatGPT recommend your brewery to new drinkers? w/ Scott Kolbe (Market Your Craft)

Would ChatGPT recommend your brewery to new drinkers? w/ Scott Kolbe (Market Your Craft)

It’s virtually impossible to scroll through your newsfeed without seeing a new headline about ChatGPT. Schools have banned the tool. Lawmakers are using it for speech writing. It’s passing law exams a...

15 Apr 202354min

Studly Brewing Company: Beer, Baseball, and the First 100 Days

Studly Brewing Company: Beer, Baseball, and the First 100 Days

In this conversation, we chat live with Blake about his experience since opening. We dive into what he's learned so far, what has surprised him, and what he's been able to apply from his background in...

12 Apr 20231h 14min

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