Profitable Promo: Make Money From Your Merch

Profitable Promo: Make Money From Your Merch

In today's dynamic craft beer industry, diversifying revenue streams is more important than ever. As the Director of Business Development for promotional product company, Shore Up Supply, Emily Neville has seen firsthand how the right merch presented and marketed in the right way can be a consistent profit stream for breweries who choose to invest in it. Still, with thousands of items to choose from and exponentially more color and design decisions, it may seem daunting to broach the topic at all. Throw in online inventory management and taproom displays, and is it even worth it? In this session, you'll be handed a strategy for supplier management, ordering timelines, taproom merchandising, and marketing tactics to turn your hoodies and hats into a profit stream. We'll discuss the latest trend and set you up for success to give your patrons mech they can't walk away from! Emily Neville is a graduate of the 4-year merit-based Park Scholarship at NC State University. While in school, Emily started Beer to Bags to transform the thousands of spent malt bags entering landfills into profitable brewery merch. Emily grew the brand to resell in over 200 taprooms, converting 10k+ malt bags since its infancy. Beer to Bags was recently acquired by Hoptown Handles and its sustainable merch arm, Shore Up Supply, in April 2024. Emily is remaining with the brand in a new role as Shore Up’s Director of Business Development. Emily lives with her husband Tyler and dog Oliver in Raleigh, NC. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/ Stay up to date with CBP: https://lp.constantcontactpages.com/su/kgRIXUf/cbp

Episoder(471)

Transforming Your Brewery into a Destination

Transforming Your Brewery into a Destination

Join us for a conversation discussing how thinking outside the box can help transform your business from a brewery into a destination. We will discuss the value of unique partnerships, strategies for ...

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CO2 Shortages: What Craft Breweries Need to Know

CO2 Shortages: What Craft Breweries Need to Know

Here in a panel discussion recorded for the Craft Beer Professionals, members of the gasworld editorial team discuss the current carbon dioxide (CO2) shortages across the US and provide the latest upd...

12 Aug 202235min

Loyalty Programs: Engaging More with Your Most Valuable Customers

Loyalty Programs: Engaging More with Your Most Valuable Customers

Join us for a conversation discussing how you can build deeper relationships with your most valuable customers through loyalty programs. We will discuss proven strategies, lessons learned, and action ...

10 Aug 202256min

CBP Stories - From Second Sips to All Imperials w/Colleen Quinn (Greater Good Imperial Brewing Co.)

CBP Stories - From Second Sips to All Imperials w/Colleen Quinn (Greater Good Imperial Brewing Co.)

CBP Stories showcase individual members who have an inspiring story to tell. Colleen Quinn is CEO of Greater Good Imperial Brewing Company. She’s built a career in craft that includes leading strateg...

4 Aug 202249min

Craft Beer Apprenticeship Program w/Jim Monahan (OBN Second Chance Initiative/Prison Break Brewery)

Craft Beer Apprenticeship Program w/Jim Monahan (OBN Second Chance Initiative/Prison Break Brewery)

Join us for a conversation with Jim Monahan, Founder of the OBN Second Chance Initiative/Prison Break Brewery. In this conversation, we will learn about the craft beer apprenticeship program, why it w...

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Great Beer is Brewed on Good Floors w/Chris Klein (Cascade Floors)

Great Beer is Brewed on Good Floors w/Chris Klein (Cascade Floors)

Why having a durable floor not only saves you time while cleaning but it also saves you money on labor, cleaning and water. Concrete is very porous but a well installed floor coating will not allow an...

16 Jul 202221min

Making a Big Dill: Pickles + Partnership w/DESTIHL Brewing and SuckerPunch Gourmet

Making a Big Dill: Pickles + Partnership w/DESTIHL Brewing and SuckerPunch Gourmet

Award-winning brewery DESTIHL Brewing, and SuckerPunch Gourmet, makers of bolder pickles done differently, have teamed up for what is certain to be quite a big dill. Beginning June 28th the new Suck...

8 Jul 202236min

Did You Crush It? Takeaways from the 2022 Craft Beer Marketing Awards

Did You Crush It? Takeaways from the 2022 Craft Beer Marketing Awards

In this conversation, we are joined by Jackie DiBella and Jim McCune from The Craft Beer Marketing Awards. We discuss the need to recognize excellence in marketing, how the awards have evolved, highli...

18 Jun 202237min

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