Profitable Promo: Make Money From Your Merch

Profitable Promo: Make Money From Your Merch

In today's dynamic craft beer industry, diversifying revenue streams is more important than ever. As the Director of Business Development for promotional product company, Shore Up Supply, Emily Neville has seen firsthand how the right merch presented and marketed in the right way can be a consistent profit stream for breweries who choose to invest in it. Still, with thousands of items to choose from and exponentially more color and design decisions, it may seem daunting to broach the topic at all. Throw in online inventory management and taproom displays, and is it even worth it? In this session, you'll be handed a strategy for supplier management, ordering timelines, taproom merchandising, and marketing tactics to turn your hoodies and hats into a profit stream. We'll discuss the latest trend and set you up for success to give your patrons mech they can't walk away from! Emily Neville is a graduate of the 4-year merit-based Park Scholarship at NC State University. While in school, Emily started Beer to Bags to transform the thousands of spent malt bags entering landfills into profitable brewery merch. Emily grew the brand to resell in over 200 taprooms, converting 10k+ malt bags since its infancy. Beer to Bags was recently acquired by Hoptown Handles and its sustainable merch arm, Shore Up Supply, in April 2024. Emily is remaining with the brand in a new role as Shore Up’s Director of Business Development. Emily lives with her husband Tyler and dog Oliver in Raleigh, NC. Join us in-person for CBP Connects Half workshop, half networking San Diego, CA | December 10-12, 2024 Grab your spot now at https://cbpconnects.com/ Stay up to date with CBP: https://lp.constantcontactpages.com/su/kgRIXUf/cbp

Episoder(469)

How to Thrive in Chaos: Revenue vs. Profit Strategies for Volatile Markets

How to Thrive in Chaos: Revenue vs. Profit Strategies for Volatile Markets

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Beer Excise Tax Across the Country: Tax Obligations When Selling Interstate

Beer Excise Tax Across the Country: Tax Obligations When Selling Interstate

For better or worse, the U.S. beer market is built on top of a sea of excise taxes, which every successful and compliant brewer must learn to navigate. As your brewery grows and enters more state mark...

3 Nov 202554min

Sell Smarter, Not Harder: How to Drive Growth Without a Traditional Sales Team

Sell Smarter, Not Harder: How to Drive Growth Without a Traditional Sales Team

Hiring a whole sales team isn’t always realistic, but that doesn’t mean your growth has to stall. This session explores how independent beverage brands can scale sales using lean, digital-first strate...

1 Nov 20251h

What to Know Before You Buy or Sell a Brewery

What to Know Before You Buy or Sell a Brewery

There’s a lot of consolidation in the brewing industry right now. And, there are a lot of people looking to make an exit. We tell clients that, right now, it’s probably cheaper to buy a brewery than t...

29 Okt 202556min

What the Hemp? Adding THC Beverages to the Menu

What the Hemp? Adding THC Beverages to the Menu

In this session we will dive into the world of hemp beverages, exploring the state of the industry, market trends, technical details, and, most importantly, giving you ample time to ask questions! Top...

27 Okt 202528min

Destructive Forces on Stainless Steel Explained

Destructive Forces on Stainless Steel Explained

This presentation explains the various scenarios in which stainless steel equipment can be damaged and how to avoid damaging the equipment by understanding the cause effects. We will also discuss vari...

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Crafting Talent on a Pint Sized Budget

Crafting Talent on a Pint Sized Budget

In an industry driven by grassroots grit, passion, and what at times feels like flying by the seat of your pants, professional development often takes a backseat to production schedules and tight budg...

22 Okt 20251h 1min

Intentional Growth: How to Expand Without Losing Control

Intentional Growth: How to Expand Without Losing Control

In today’s challenging beverage landscape, most breweries aren’t chasing overnight success as the next big regional or national player. Instead, growth comes from intentional moves that fit the busine...

18 Okt 20251h 4min

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