The Itch: Allergies, Asthma, Eczema & Immunology2 Jan 2025

#96 - Doctors on Social Media: Changing Health Education

Can a TikTok video from a doctor change how we understand health?

Have you ever scrolled through social media and found a doctor busting medical myths or sharing health advice? Platforms like Instagram and TikTok are transforming how we access health information and interact with medical professionals.

Dr. Zachary Rubin joins Dr. Gupta and Kortney to explore the evolving role of doctors on social media. From creating trustworthy content to balancing the risks and rewards of being a medical professional online, Dr. Rubin shares his journey and tips for using social platforms to educate and empower.

Whether you're a patient seeking reliable health information or a healthcare professional curious about sharing expertise, this episode dives deep into the intersection of social media and medicine.

What We Cover in Our Episode About Doctors on Social Media

Why Social Media Matters for Doctors: Dr. Rubin explains why having a presence online is vital for normalizing conditions like food allergies and providing access to reliable health education.
Navigating Risks and Rewards: Learn how doctors manage the challenges of creating content while maintaining professionalism and protecting themselves online.
Fighting Misinformation: We discuss how to responsibly call out misinformation and share accurate information to build trust.
Bridging Healthcare Gaps: Discover how platforms like Instagram and TikTok help patients without access to specialists find trustworthy medical advice.
Tips for Creating Reliable Medical Content: Dr. Rubin shares strategies for crafting engaging, accurate posts and curating a social media feed filled with credible health information.

Follow Dr. Rubin on Social Media:

Instagram:@rubin_allergy
YouTube: @rubin_allergy
TikTok: @rubin_allergy
Twitter: @rubin_allergy

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