Nudge6 Jan 2025

The best of Nudge in 2024

I spoke to the leading behavioural science authors, researchers and practitioners in 2024. Here are their top lessons. It features insights from Tali Sharot, Todd Rodgers, Rory Sutherland, Prof. Sarah Moore, and Chris Voss. Plus, some big news for 2025. You’ll learn: Why our happiness fades, no matter how good life gets (feat. Tali Sharot). How shorter emails can drastically improve response rates (feat. Todd Rogers). Why our behaviours often shape our attitudes—rather than the other way around (feat. Rory Sutherland). The surprising persuasive power of swear words in reviews and advertising (feat. Sarah Moore). A hostage negotiator’s secret for winning arguments (feat. Chris Voss). ---- Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ ---- Sources: Epstein, Leonard H., Katelyn A. Carr, Meghan D. Cavanaugh, Rocco A. Paluch, and Mark E. Bouton (2011): “Long-term habituation to food in obese and nonobese women,” American Journal of Clinical Nutrition, 94(2), 371–376. Adams, Gabrielle S., Benjamin A. Converse, Andrew H. Hales, and Leidy E. Klotz (2021): “People systematically overlook subtractive changes,” Nature, 592, 258–261. Rogers, Todd, and Jessica Lasky-Fink (2020): “Write shorter messages,” Harvard Kennedy School. Boomerang (2016): “7 Tips for Getting More Responses to Your Emails—Backed by Data,” Boomerang Blog. Rosset, Evelyn (2008): “It's No Accident: Our Bias for Intentional Explanations,” Psychological Science, 19(6), 566–572. Lafreniere, Katherine C., Sarah G. Moore, and Robert J. Fisher (2022): “The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth,” SAGE Open. Westerholm, Jim (2017): “Damn good coffee: Swear words and advertising,” Mälardalen University. van Kleef, Gerben A., Carsten K. W. De Dreu, and Antony S. R. Manstead (2004): “The Interpersonal Effects of Anger and Happiness in Negotiations,” Journal of Personality and Social Psychology, Vol. 86, No. 1, pp. 57–76. This episode contains swear words.

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Episoder(303)

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Can balsamic vinegar make beer better?

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20 Jul 28min

88 out of 90 people fall for this bias. Do you?

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13 Jul 19min

Will the UK’s social media ban backfire?

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6 Jul 26min

Katy Milkman: Learn how to change habits in 39 minutes

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29 Jun 39min

Were the 2018 Gatwick drones real?

In December 2018 Gatwick Airport shut down. 109 eyewitnesses reported sighting 170 drone flights over the airport. All flights were grounded, and the nation braced for a terrorist attack. But what ...

22 Jun 31min

Do broken windows cause crime?

The broken windows theory suggests that one broken window can cause a neighbourhood to descend into disrepair. But is it true? Today, with the award-winning professor Leidy Klotz, we investigate the...

15 Jun 23min

“How we used nudges reach £12 billion in sales” Octopus Energy's Pete Miller

Octopus Energy went from £0 in revenue to £12 billion in 10 years. Today, on Nudge, I chat with their first employee Pete Miller, who explains how they used nudges to grow. Hear why they: 1) Enc...

8 Jun 40min