Ep. 51. Magnetise top talent to join your business (through your EVP + employer brand)

You've got a brand that attracts your ideal customer - but do you have one that speaks to your ideal candidate?

Right now, for the first time in many years, we're seeing a big rate of job hopping, switching and salary negotiations - in what is often referred to as an "Employee's Market'. Where employees are really getting the pick of the bunch and holding alot of power. They can afford to be picky and it means that businesses are finding they really need a strong value proposition to clearly articulate why a candidate should join them.

Q to you: Why should an A grade candidate choose to work with you over someone else? What is the value you offer to a new candidate?

This is called your EVP: Employer Value Proposition.

And now, more than ever, your EVP needs to include flexible options. The latest research shows 35% of Aussies would change jobs or take a pay cut if they got to work from home 2-3 days a week. So if you want to attract good people, you'll need to factor in flexibility. Because there's no doubt about it - work is only going to get more flexible, progressive and technology-focused and businesses will need to keep up if they want to attract good people.

Tune into this podcast episode to discover:

• How to unpack and articulate your employer brand and EVP
• The latest research on workplace flexibility
• How to build your workplace flexibility strategy
• Free/low cost employee benefits ideas and how to choose
• Where to share your EVP to increase word-of-mouth / organic candidate referrals!

Enjoy!

And to >> book in your FREE Value Call << to map out your EVP and start magnetising top talent to propel your business to the next level!

Other links:

• What's Your Leadership Style? >> TAKE QUIZ <<
• Visit Emma Campbell's Website
• Email: hello@emmacampbell.com.au
• Instagram: emma_lou_campbell