Snack Boys, Snack Daddies & The Erewhon Market Persona | Andrea Hernández, Snaxshot
Boys Club11 Jul 2023

Snack Boys, Snack Daddies & The Erewhon Market Persona | Andrea Hernández, Snaxshot

Food and beverage commentator and trend forecaster Andrea Hernández came on the show to talk about her platform and community, Snaxshot.

They talk about how Andrea has taken coverage of a relatively boring industry and made it exciting, fun and subversive. They cover the cool kid food and beverage movement, the paradox of choice and building brand universes. They unpack Cozy Brands, Creator Packaged Goods and Third Space Grocers.

They talk about how Andrea's past working in marketing agencies was her villan origin story, and shaped the creation of Snaxshot.

Deana and Natasha close out the episode with a Goop burn in draft tweets.

All in a great podcast for folks thinking about branding, marketing and CPG.

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Show notes:

Episoder(243)

Ep 202: AI & Jobs Anxiety, Guest: Katie Notopoulos (Business Insider) on the Solana Conf, Guest: Marc Boiron (CEO Polygon Labs) on Katana, Pump.fun token launch, Mountainhead and SBF Netflix Show, McD's vs. Popeyes, Kylie Jenner's Boob Job Intel

Ep 202: AI & Jobs Anxiety, Guest: Katie Notopoulos (Business Insider) on the Solana Conf, Guest: Marc Boiron (CEO Polygon Labs) on Katana, Pump.fun token launch, Mountainhead and SBF Netflix Show, McD's vs. Popeyes, Kylie Jenner's Boob Job Intel

Thank you to Polygon for supporting this show. 09:48 AI and Jobs Anxiety 19:30 Interview with Katie Notopoulos on her Solana conference coverage 32:59 Introduction to Marc Boiron, CEO of Polygon La...

4 Jun 20251h 3min

Ep 201: Crypto Treasury Companies (GameStop, Trump Media etc.), e.l.f. Cosmetics acquires Rhode, Special Guest: TED from Farcaster on Farcaster Pro, Anthropic + Rick Rubin, AI Kangaroo Video, Harry Potter Series

Ep 201: Crypto Treasury Companies (GameStop, Trump Media etc.), e.l.f. Cosmetics acquires Rhode, Special Guest: TED from Farcaster on Farcaster Pro, Anthropic + Rick Rubin, AI Kangaroo Video, Harry Potter Series

Thank you to Polygon for supporting this show. 00:33 Catching Up 06:51 What is Boys Club? 07:21 Today's Agenda 11:32 Crypto Treasury Companies 20:42 Hailey Bieber's Rhode Acquisition 27:40 Celebrity...

30 Mai 20251h

Ep 200: Bitcoin All-Time High, Jony Ive + OpenAI, Kalshi and xAI, Google I/O Highlights, Circle IPO?, Hailey Bieber Rage Bait, Short King Discourse

Ep 200: Bitcoin All-Time High, Jony Ive + OpenAI, Kalshi and xAI, Google I/O Highlights, Circle IPO?, Hailey Bieber Rage Bait, Short King Discourse

Thank you to Polygon for supporting this show.   01:20 Today's Agenda 03:32 Celebrating 200 Episodes 06:36 Shoutout to Polygon 08:26 Bitcoin All-Time Highs 15:51 Jony Ive and OpenAI 30:34 San Franci...

22 Mai 202559min

Ep 199: Dumb B!tch Hour. Airbnb Overhaul, Special Guests Quasimatt and Duchess of Bushwick on #SaveEthereum, Ross Ulbricht Auction, Believe App & Nikita Bier, CryptoPunks new home, Tesla dancing, Spring Breakers Sequel, AI Baby Podcasters

Ep 199: Dumb B!tch Hour. Airbnb Overhaul, Special Guests Quasimatt and Duchess of Bushwick on #SaveEthereum, Ross Ulbricht Auction, Believe App & Nikita Bier, CryptoPunks new home, Tesla dancing, Spring Breakers Sequel, AI Baby Podcasters

Thank you to Polygon for supporting this show.     01:32 Agenda Overview 05:20 Airbnb's New Features and Future 13:15 Special Guests: Quasimatt and the Duchess of Bushwick 14:43 #SaveEthereum Dance ...

14 Mai 202558min

Ep 198: Dumb B!tch Hour. Trump's Crypto Dinners, Caffeine and Birth Control, Read ID Deadline, Pectra Ethereum Upgrade, Gabagool.eth Niche Tea, Daisy & Clone LAUNCH!, Facebook's bad ads, Doctors using ChatGPT, Twitter downvote button

Ep 198: Dumb B!tch Hour. Trump's Crypto Dinners, Caffeine and Birth Control, Read ID Deadline, Pectra Ethereum Upgrade, Gabagool.eth Niche Tea, Daisy & Clone LAUNCH!, Facebook's bad ads, Doctors using ChatGPT, Twitter downvote button

Thank you to Polygon for supporting this show.   02:00 Agenda Overview:  04:43 Special Guests: Jacqueline and Jade on Avalanche Summit highlights 15:26 Trump's Crypto Dinners 19:41 Caffeine and Birt...

7 Mai 20251h 4min

Ep 197: Dumb B!tch Hour. Zora token launch, Special Guest Catty from Pathetic Fashion on Content Coins, Bridgit Mendler's Space Raise, Wi-Fi for Fishermen, Deadliest Catch, Conclave IRL, Williamsburg Bathhouse Worms, Lorde Summer, North Face Marketing Win

Ep 197: Dumb B!tch Hour. Zora token launch, Special Guest Catty from Pathetic Fashion on Content Coins, Bridgit Mendler's Space Raise, Wi-Fi for Fishermen, Deadliest Catch, Conclave IRL, Williamsburg Bathhouse Worms, Lorde Summer, North Face Marketing Win

Thank you to Polygon for supporting this show.   01:38 Agenda 02:44 Net Gala & Polygon Love 05:48 Zora Token Launch 12:27 Interview with Catty from Pathetic Fashion 24:18 Bridgit Mendler's Space S...

24 Apr 202554min

Ep 196: Dumb B!tch Hour. Special Guest Ted (Not Lasso) on Decentralized Social Networks, Blue Origin Space Flight & Conspiracies, Rippling vs. Deel, Coachella Payment Plans, Chinese Birkin Discourse, Male Short Length

Ep 196: Dumb B!tch Hour. Special Guest Ted (Not Lasso) on Decentralized Social Networks, Blue Origin Space Flight & Conspiracies, Rippling vs. Deel, Coachella Payment Plans, Chinese Birkin Discourse, Male Short Length

Thank you to Polygon for supporting this show. 02:11 Today's Agenda and Special Guest Ted (Not Lasso)  02:45 We Love Polygon 04:05 Blue Origin Space Flight 05:03 Blue Origin Conspiracy Theories and...

16 Apr 202557min

Ep 195: Dumb B!tch Hour. Tariffs and "Walter Bloomberg," Llama 4 Launch, DOJ and Crypto Enforcement, Sabrina Carpenter Fortnite, Data Centers in Space, Katy Perry in Space, Bon Iver and AI Jesus

Ep 195: Dumb B!tch Hour. Tariffs and "Walter Bloomberg," Llama 4 Launch, DOJ and Crypto Enforcement, Sabrina Carpenter Fortnite, Data Centers in Space, Katy Perry in Space, Bon Iver and AI Jesus

Thank you to Polygon for supporting this show. 01:12 Show Agenda and THE NET GALA 06:52 Tariff Tantrums and Market Reactions 17:16 LLAMA 4 Launch Controversy 24:41 Crypto Enforcement Team Disbanded ...

10 Apr 202553min

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